Rainmakers Podcast

Most Reps Misunderstand Referrals | Ep 52


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Most salespeople never lose because they’re bad at selling.
They lose because they never learn how to scale themselves.
If you’ve ever felt the pressure of carrying everything on your back…
If you’ve built income but not freedom…
If you’ve sold well but felt trapped inside your own success…
This episode is for you.
In this conversation, Ashton and I break down the real shift that separates high-earning salespeople from real leaders: referrals, systems, and leverage. Not hype. Not scripts. Not motivation. The boring, repeatable stuff that quietly compounds while everyone else burns out.
Referrals aren’t luck.
They’re not charisma.
They’re not something you “hope” happens.
They’re a system — and most reps never build one.
We talk about why the best salespeople stop knocking doors, chasing leads, and grinding endlessly… and instead learn how to turn one sale into many. How to create “second money.” How to get paid again and again from the same effort. How to stop selling solo and start building momentum.
This episode pulls back the curtain on:
Why most reps never get referrals (and why it’s not what you think)
The psychology that makes people want to refer you
Why asking matters more than talent
How empathy beats pressure every time
The subtle difference between influence and manipulation
Why transparency actually increases trust and closes more deals
How leaders think differently than producers
The moment a salesman has to decide: stay comfortable, or scale
If you’re making money but feel capped…
If you’re leading people but feel overwhelmed…
If you’re recruiting but can’t keep momentum…
This conversation will hit a nerve.
Because the truth is:
Grinding harder isn’t the answer.
Selling more hours isn’t the answer.
Doing everything yourself isn’t the answer.
Systems are.
Referrals are.
Leadership is.
This isn’t just a solar conversation. These principles apply to sales, recruiting, business, and life. If you want to move from operator to owner — from rep to leader — this is the shift you’ve been missing.
Watch this with an open mind.
Listen closely.
Then ask yourself one question:
Are you building income… or are you building something that lasts?
Subscribe for more conversations on sales, leadership, referrals, and scale.
If this hits, you already know what to do.
— Nick

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Rainmakers PodcastBy Nick Nascimento

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