MSP Revenue Secrets

Today, we interviewed Jeffrey Newton (Co-Founder) at Cyft, former VP of Sales & Marketing at REDiTech responsible for adding $3M ARR in 26 months!

Overview

[00:16] REDiTech $3M ARR Growth Strategy

[7:19] Transitioning From Owner-Led To A Professional Sales Team

[20:30] The SDRs Team “Cold Calling” Blueprint Behind 200+ Sales Meetings (Powered By Marketopia)

[36:22] Building An All-Star Executive Team & World-Class Company Culture

[44:45] Jeffrey’s MSP Origin Story

[49:15] Rapid Fire Round

→ Jeffrey Newton (Co-Founder) at Cyft

LinkedIn URL: https://www.linkedin.com/in/jsnewton/

#mspsales #mspmarketing #msp

Today, we’ll interview Will Slappey (CEO) at IT Voice, one of the largest East-Coast MSPs which went from $6.5M to $50M+ Annual Revenue in 5 years!

Overview

[0:10] Key Growth Levers to $50M In Revenue

[7:20] The Four Revenue Stages Every MSP CEO Evolves From

[7:33] How To Build An Elite Sales Team

[24:35] His M&A Playbook Behind 18 Acquisitions In 5 Years

[44:25] Why Culture Matters & How He Leads His Company Of 200 Employees

[48:00] ITVoice’s Vision

[51:32] Rapid Fire Round

→ Will Slappey (CEO) at ITVoice

LinkedIn URL: https://www.linkedin.com/in/willslappey/

#mspsales #mspmarketing #msp #businessgrowth

Today, we’ll be interviewing Mark Jordan (Founder) at True Forces, Former President at Optistar Technology Consultants who went from ~$1M to a $7M ARR Exit in 6 years!

Overview

[0:44] Scaling Through Organic Growth

[19:39] Defining Your MSPs Unique Value Proposition

[23:08 Why Building Your “All-Star” Team Is So Crucial

[30:15] Key Business Shifts from “Lifestyle” to a “Growth” Business

[34:23] Mark’s MSP Origin Story

[38:08] Rapid Fire Round

→ Let’s Connect On LinkedIn: https://www.linkedin.com/in/rhondreogiscombe1/

→ Subscribe To Our Newsletter: https://msprevenuesecrets.substack.com/

→ Watch Video Interview On YouTube: https://www.youtube.com/@rhondregiscombe

→ Mark Jordan (Founder) at True Forces

LinkedIn URL: https://www.linkedin.com/in/mark-jordan-fractionalcoo/

Today, we’ll be interviewing Joe Rojas (Founder) at Start Grow Manage, Former CEO of Nex5 MSP where he exited at $3M ARR.

Overview

[1:05] The Dream 100 Strategy (Close 10-15 MS Clients Yearly)

[3:00] Why Vertical Focus MSPs Crush Their Competition And Charge $650+ Per User

[16:43] The Buyer’s Journey (The Process From Cold to Client)

[26:33] Joe’s MSP Origin Story (3 Business Exits)

[40:33] Joe’s Company Culture & “Star” Hire

[52:53] Rapid Fire Round

→ Let’s Connect On LinkedIn: https://www.linkedin.com/in/rhondreogiscombe1/

→ Subscribe To Our Newsletter: https://msprevenuesecrets.substack.com/

→ Watch Video Interview On YouTube: https://www.youtube.com/@rhondregiscombe

→ Joe Rojas (Founder at Start Growth Manage)

LinkedIn URL: https://www.linkedin.com/in/joerojas/

Website URL: https://startgrowmanage.com/

#mspsales #mspmarketing #msp

Today, we’ll be interviewing Antwine Jackson (President) at Enitech, a Channel Futures MSP 501 that has grown from $0 to $3M+ ARR in just 11 short years.

Overview

[0:46] How He Grew A Client from $1,200/mo to $40,000 MRR

[9:13] A Behind Scenes Look At All His Revenue Generation Sources

[24:17] What It Takes To Crack $1.5M ARR

[39:48] Antwine’s Origin Story Inside the MSP Channel

[46:47] Overview of the MSP Landscape

[48:34] Rapid Fire Round

→ Let’s Connect On LinkedIn: https://www.linkedin.com/in/rhondreogiscombe1/

→ Subscribe To Our Newsletter: https://msprevenuesecrets.substack.com/

→ Watch Video Interview On YouTube: https://www.youtube.com/@rhondregiscombe

→ Antwine Jackson (President) at Enitech

LinkedIn URL: https://www.linkedin.com/in/antwinejackson/

#mspsales #mspmarketing #msp

Today, we’ll be interviewing Sean Trudeau (VP of Business Development) at ITPartners+ their first sales hire that’s helped them from $0 to $7M ARR and one of the key revenue leaders on their journey to $25M ARR by 2029.

Overview

[3:29] How He Generates 90+ Leads Quarterly From Events (And His Entire Strategy)

[16:03] Sean’s Most Memorable Closed Deal

[20:27] His Consultative Sales Process Responsible For Closing 1000+ Seat Clients

[32:06] Why Clients Choose ITPartners+ Against Their Competitors

[38:30] Sean’s Origin Story Inside the MSP Industry

[45:15] Overview of the MSP Landscape

[48:03] Rapid Fire Round

→ Let’s Connect On LinkedIn: https://www.linkedin.com/in/rhondreogiscombe1/

→ Subscribe To Our Newsletter: https://msprevenuesecrets.substack.com/

→ Watch On YouTube: https://www.youtube.com/@rhondregiscombe

→ Sean Trudeau (VP of Business Development)

LinkedIn URL: https://www.linkedin.com/in/seantrudeau/

#mspsales #mspmarketing #msp

Today, we’ll be interviewing Kevin Piket (Business Development Team Lead) at Ascend Technologies who’s closed $6.7M ARR ($20M TCV) over the last 3 years.

Overview

[1:13] Kevin’s Most Valuable Opportunity Sources (80% comes from ONE source)

[4:36] Ascend Technologies Ideal Clients

[5:22] Finding & Building Relationships with Strategic Referral Partners

[12:30] Kevin’s Most Memorable Closed Deal

[14:15] The Secret Inside His Sales Process Behind Closing 60% Of His Deals

[26:06] Hiring A “Great” Sales Rep (Compensation, Expectations & Activities)

[36:20] Handling The Sales Objection “My contract ends in the next 6 months.”

[39:00] Kevin’s Origin Story Inside the MSP Channel

[47:55] Rapid Fire Round

→ Let’s Connect On LinkedIn: https://www.linkedin.com/in/rhondreogiscombe1/

→ Subscribe To Our Newsletter: https://msprevenuesecrets.substack.com/

→ Kevin Piket (BD Team Lead) at Ascend Technologies

LinkedIn URL: https://www.linkedin.com/in/kevinpiket/

Keynote: https://vimeo.com/882493303

Today, we’ll interview Jack Wilson (CRO) at Cinch IT (Woburn) a $5,000,000 ARR MSP looking to grow to $10,000,000 ARR over the next 5 years.

Overview

[3:06] Sourcing High Quality Sales Opportunities

[4:59] Building Reliable “Tier 1” Referral Partners

[19:53] Jack’s Most Memorable Closed MS Deal

[24:10] How Cinch I.T. Runs Their Sales Process

[44:00] Jack’s Origin Story Inside The MSP Industry

[51:37] Rapid Fire Round

→ Let’s Connect On LinkedIn: https://www.linkedin.com/in/rhondreogiscombe1/

→ Subscribe To Our Newsletter: https://msprevenuesecrets.substack.com/

→ Watch On YouTube: https://www.youtube.com/@rhondregiscombe

→ Featured Guest - Jack Wilson (CRO) at Cinch IT (Woburn)

Connect with him on LinkedIn: https://www.linkedin.com/in/jackdwilson/

#mspsales #mspmarketing #msp

Welcome the MSP Revenue Secrets Intro - Episode 0

Here's what we'll cover:

1 - Why I Decided To Launch Podcast & Types Of Guest We'll Interview

2 - My Origin Story Into The MSP Channel

3 - Different Stages of an MSP

a. Phase 1 (Survive): $0-$50K MRR, $500K

b. Phase 2 (Systemize): $51-$150K MRR, $2M ARR

c. Phase 3 (Scale): $150-$400K MRR, $5M ARR

d. Phase 4 (Saturate): $400-1M+ MRR, $10M ARR