Update: We were incredibly saddened to hear the news of Aletta Alberts passing, she was a fantastic leader at MultiChoice and an African television pioneer. She will be truly missed.

How important is local TV content in Africa? Aletta Alberts discusses MultiChoice’s focus on local content and how people on the continent want to see a reflection of themselves.

Aletta talks with our COO Jonathan Nickell on a wide range of topics currently facing the TV industry including Covid-19 productions, piracy and internet connectivity in Africa.

Aletta Alberts is the Executive Head of Content, Strategy and Third Party Channels at MultiChoice. She is a media content strategist and innovator and has over 30 years’ experience in the competitive African television market.

Here is a break down of what we discussed in the podcast:

- [01:50] How important is local TV content in Africa?

- [03:15 ]What is MultiChoice’s local content strategy?

- [05:10] How do you curate your content for your TV channels, is it via In-house production or content acquisition?

- [05:44] How has Covid-19 impacted your TV productions?

- [06:28] Can you tell us about any innovative TV shows you have produced during Covid-19?

- [08:39] Is MultiChoice's investment in local TV content providing a return on investment?

- [09:44] How are MultiChoice adapting their local TV content for different countries?

- [11:27] How have you sourced different TV content during Covid-19?

- [13:55] With more OTT streaming services launching globally, do you plan to take a super aggregator approach?

- [16:53] Is TV content piracy still a big issue in Africa?

- [18:16] STV and ETV don’t do much online, do you think that is going to change?

- [19:52] What do you think the role of Telcos will be in Africa for bringing TV content to the wider audience?

- [26:23] With Premium Free launching, do you think services like this are likely to be successful?

- [29:18] What is the future for MultiChoice and where will the developments be?

Resources:

3Vision Website: https://www.3vision.tv

Super Aggregator of TV Content White Paper - https://www.3vision.tv/news-insights/super-aggregators-of-tv-content

3Vision Linkedin: https://www.linkedin.com/company/3vision

3Vision Twitter: @3Vision