Switched on Pop

Music's New Success Model

Listen Later

Specialized platforms and social media have empowered musicians to tap into niche audiences, igniting a quiet revolution in the music industry. Despite the dominance of viral hits, a new wave of artists, labels and businesses are redefining success by building dedicated fanbases with focused, niche strategies. This conversation, live from SXSW, features Charlie leading a conversation with:

  • LP Giobbi, a producer, jazz-trained pianist, and activist who spends 300 days a year touring between festival stages, club floors, and studios.
  • Nabil Ayers, president of Beggar's Group, home to multiple indie labels including 4AD, Matador Records, Rough Trade, and XL Recordings.
  • Dani Deahl, a DJ, producer, and head of communications and creator insights at BandLab, the most popular digital audio workstation worldwide.

    • MORE

    Subscribe to our newsletter to receive your own bingo card!

    Learn more about your ad choices. Visit podcastchoices.com/adchoices

    ...more
    View all episodesView all episodes
    Download on the App Store
    Switched on PopBy Vulture
    • 4.6
    • 4.6
    • 4.6
    • 4.6
    • 4.6

    4.6

    2,562 ratings

    More shows like Switched on Pop

    View all
    All Songs Considered by NPR

    All Songs Considered

    3,110 Listeners

    Popcast by The New York Times

    Popcast

    1,465 Listeners

    Pop Culture Happy Hour by NPR

    Pop Culture Happy Hour

    10,924 Listeners

    99% Invisible by Roman Mars

    99% Invisible

    26,135 Listeners

    Song Exploder by Hrishikesh Hirway

    Song Exploder

    5,923 Listeners

    Gastropod by Cynthia Graber and Nicola Twilley

    Gastropod

    3,603 Listeners

    Decoder with Nilay Patel by The Verge

    Decoder with Nilay Patel

    3,141 Listeners

    Explain It to Me by Vox

    Explain It to Me

    7,833 Listeners

    Pivot by New York Magazine

    Pivot

    9,109 Listeners

    Rolling Stone Music Now by Rolling Stone | Cumulus Podcast Network

    Rolling Stone Music Now

    997 Listeners

    Channels with Peter Kafka by Vox Media Podcast Network

    Channels with Peter Kafka

    551 Listeners

    The Gray Area with Sean Illing by Vox

    The Gray Area with Sean Illing

    10,688 Listeners

    Las Culturistas with Matt Rogers and Bowen Yang by Big Money Players Network and iHeartPodcasts

    Las Culturistas with Matt Rogers and Bowen Yang

    8,582 Listeners

    Twenty Thousand Hertz by Dallas Taylor

    Twenty Thousand Hertz

    3,913 Listeners

    Good One: A Podcast About Jokes by Vulture

    Good One: A Podcast About Jokes

    1,456 Listeners

    It's Been a Minute by NPR

    It's Been a Minute

    8,918 Listeners

    Hit Parade | Music History and Music Trivia by Slate Podcasts

    Hit Parade | Music History and Music Trivia

    2,049 Listeners

    The Cut by Vox Media Podcast Network

    The Cut

    1,585 Listeners

    Future Perfect by Vox

    Future Perfect

    584 Listeners

    Land of the Giants by Vulture

    Land of the Giants

    2,154 Listeners

    Unlocking Us with Brené Brown by Vox Media Podcast Network

    Unlocking Us with Brené Brown

    23,591 Listeners

    The Prof G Pod with Scott Galloway by Vox Media Podcast Network

    The Prof G Pod with Scott Galloway

    5,310 Listeners

    A Touch More with Sue Bird & Megan Rapinoe by Vox Media Podcast Network

    A Touch More with Sue Bird & Megan Rapinoe

    655 Listeners

    Celebrity Memoir Book Club by Vox Media Podcast Network

    Celebrity Memoir Book Club

    6,292 Listeners

    Pop Pantheon by DJ Louie XIV

    Pop Pantheon

    526 Listeners

    Waveform: The MKBHD Podcast by Vox Media Podcast Network

    Waveform: The MKBHD Podcast

    5,927 Listeners

    Every Single Album by The Ringer

    Every Single Album

    653 Listeners

    Not Just Football with Cam Heyward by Cam Heyward

    Not Just Football with Cam Heyward

    141 Listeners

    Vibe Check by Zach Stafford, Saeed Jones, Sam Sanders

    Vibe Check

    1,697 Listeners

    Networth and Chill with Your Rich BFF by Vivian Tu

    Networth and Chill with Your Rich BFF

    1,700 Listeners

    One Song by Hartbeat

    One Song

    1,024 Listeners

    Served with Andy Roddick by Served with Andy Roddick

    Served with Andy Roddick

    978 Listeners

    Prof G Markets by Vox Media Podcast Network

    Prof G Markets

    1,041 Listeners

    The Sam Sanders Show by KCRW & Sam Sanders

    The Sam Sanders Show

    395 Listeners