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Raise your hand if you’ve ever had a failed project. (👋) Now raise your hand if you shared that failure as a case study. Oh, no? Do not skip this conversation with my client, Ashleigh Chanél! People are desperate for real—and that includes vulnerable, transparent, & trustworthy. By sharing your “failures,” you get to showcase how you navigate challenging situations. And that, my friend, can be the difference between connecting with dream clients and… not. Press play to hear what a case study interview can sound like, what Ashleigh loved about Brittany’s process, & how Ashleigh was able to get a completed case study!

With this episode you’ll be able to:

• Discover unique case study uses and why Ashleigh chose to work with Brittany.
• Learn the failed project moment & how Brittany learned from it for future clients.
• Uncover what Ashleigh wanted to showcase in this case study.

Links & Mentioned Resources:
DFY Case Study Copywriting
Ashleigh’s case study
SEO Case Study Strategy Session

Related Episodes:
Different Types of Case Studies
Dallas’ Case Study Interview

Connect w/ Ashleigh:

I’ve bundled everything you need to succeed with SEO into the SEO Basics Course, which YOU can get for $10 off when you use code “PODCAST10”

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

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Find B on: Instagram, Threads, LinkedIn

Often mentioned:
SEO Dashboard (20% off w/ code BRITT20)
Keysearch
Buzzsprout ($20 off)
Dubsado (20% off)
Styled Stock Society
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Legal templates ($50 off w/ code: BASICB)
Book of the Mo. Club

(*affiliate links included, which means I might earn money when you click. I only recommend people, products, & programs I use!)

🎉 This podcast is brought to you in partnership w/ Leah Bryant Co.