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Raise your hand if you’ve ever had a failed project. (👋) Now raise your hand if you shared that failure as a case study. Oh, no? Do not skip this conversation with my client, Ashleigh Chanél! People are desperate for real—and that includes vulnerable, transparent, & trustworthy. By sharing your “failures,” you get to showcase how you navigate challenging situations. And that, my friend, can be the difference between connecting with dream clients and… not. Press play to hear what a case study interview can sound like, what Ashleigh loved about Brittany’s process, & how Ashleigh was able to get a completed case study!

With this episode you’ll be able to:

• Discover unique case study uses and why Ashleigh chose to work with Brittany.
• Learn the failed project moment & how Brittany learned from it for future clients.
• Uncover what Ashleigh wanted to showcase in this case study.

Links & Mentioned Resources:
DFY Case Study Copywriting
Ashleigh’s case study
SEO Case Study Strategy Session

Related Episodes:
Different Types of Case Studies
Dallas’ Case Study Interview

Connect w/ Ashl

Go behind-the-scenes to see how my clients are 3x’ing their inquiries with SEO in this FREE SEO Workshop on June 30th! (Sign up to get access to the replay)

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

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