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In this episode, I chat with Ayman Al-Abdullah, My friend and former CEO of AppSumo, who played a pivotal role in scaling the company from $5M to $70M, from 2016 to 2021.

Since stepping down as CEO for AppSumo, he's now become a growth strategy coach for many other CEOs. Ayman is of the best out there IMO and I wanted him to come on the show and share his insights into what it takes to grow a business from seven to nine figures, obviously drawing from his rich experience building a robust and sustainably growing company AppSumo.

In this conversation, you'll enjoy 3 BIG things:

• Why figuring out your ideal customer, even as a coach, is essential

• Why people get stuck in a product creation loop rather than company creation.

• The dangers of shiny object syndrome and why Ayman is the double down king.

All these plus a bunch more ear nuggets along the way.

You can find Ayman @aymanalabdul on Instagram or X

And if you fall into the 7+ figure camp and need help scaling to 9 figures, Ayman is your guy, you can find him at aymanalabdullah.com