In this episode of Do This, Not That, host Jay Schwedelson talks with Leigh King, Director of Special Projects and Events at the Council of Fashion Designers of America. Leigh shares how she broke into the fashion world, what it’s really like behind the scenes of major events like New York Fashion Week, and why success in fashion takes more than a good outfit.

=================================================

Best Moments:

(01:18) That's a good question. So like you said, I'm the Director of Special Projects and Events at CFDA

(03:41) The short answer is no, it's not easy. It was a lot of hustling

(07:20) I did get that internship. It was really great because it was actually a full time internship

(08:46) That designer is Zach Posen. And I went and worked with Zach Posen as his assistant

(11:45) I've been there for about ten and a half years now, working my way up

(13:00) It is very hard to break into fashion in any role

(14:11) You have to be super assertive and network and meet people and DM people on Instagram

(15:04) Really, it's 95% Excel sheets and table charts and colors of linen or flowers

(16:20) The industry is working to make Fashion Week more democratic

(17:47) Jenna, if you're watching this, you know how much I love you

(18:58) Find me on Instagram. Because apparently I don't LinkedIn or update my LinkedIn very well

=================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Register HERE: https://www.eventastic.com/Registration

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

Register here: www.GuruConference.com

=================================================

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

=================================================

AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

6/24 11am – 12pm ET.

Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma