In today's episode I'm breaking down my process for creating a strategic brand. This is the process I walk my custom branding and web design clients through, and I hope that it will show you how important it is to balance creativity and strategy when you are working on designing your brand!

In this episode, we'll cover:

• Step One: Pinterest board for inspiration
• Step Two: Strategy questionnaire
• Step Three: Strategy call
• Step Four: Inspiration board
• Step Five: Branding/logo

Resources:

• Defining your ideal reader
• Defining your niche as a food blogger
• Clear & strategic messaging for your blog

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Web Design for Food Bloggers