Marketing doesn’t have to be complicated to work.

In this solo episode, Alan Frei breaks down the simple marketing framework he used as a former marketing lead to build a multi-million-dollar e-commerce business and why the same framework works across almost any business model, not just e-commerce.

He explains what went wrong when too many agencies were involved, why most teams track the wrong things, and how understanding just a few key metrics can make your marketing dramatically more effective.

You’ll learn:

• Why simplicity beats complexity in marketing
• The biggest mistake companies make by outsourcing everything to agencies
• The few key metrics that actually matter and how to think about and understand them
• How to structure marketing so it scales with the business, not against it
• Why this framework really works

This episode is part of Alan’s short-form solo series, where he shares practical lessons, real mistakes, and simple frameworks from entrepreneurship, marketing, and personal branding in clear, actionable 10-minute episodes you can apply immediately.

👉 Subscribe to the newsletter for more real-world frameworks that actually work:
https://www.alanfrei.com/newsletter