Myth Matters

Myth and Images of Creativity (Beginning with the new Apple ad)


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Apple's ad for the new iPad has evoked some very strong reactions, reactions that illuminate old links between image, metaphor, myth, and our collective notions about creativity and the creative process. The current cultural conversation is a good starting point for reflection on  some commonly held images of creativity and the way these images shape our creative process and the value we place upon it.

This is the first in a series of episodes that will explore the central importance of image and imagination in all of life. How we imagine our lives is how we live them.

Thanks for listening and keep the mystery in your life alive...

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Myth MattersBy Catherine Svehla

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