In this episode, we meet Natalie Campos Goodman, founder and CEO of IncentiFind, the leading database for green building incentives with more than 500,000 ways to save and over $70 billion in incentives transforming U.S. real estate. Natalie explains where building incentives live, how companies actually procure and deploy them, and how new capital from the IRA will flow through these programs. We also discuss why awareness is the biggest barrier to incentive adoption, how incentive data reveals broader economic trends, Houston’s growing PropTech ecosystem, and the challenges Natalie has faced as a female founder raising capital.

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