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Our guest today is Joshua F., President of the National Youth Bike Council, a youth-led nonprofit dedicated to empowering young people and equipping them with the tools, leadership skills, and role models they need to become leaders in their communities.

Joshua shares the inspiring story of how the council was formed, its mission to amplify youth voices in cycling, and its vision for creating a stronger, more inclusive cycling culture across North America. We dive into why bicycle retailers play a vital role in supporting youth cycling and explore actionable tips for retailers to engage with young riders and foster lasting connections.

Whether you're a retailer, an advocate, or a cycling enthusiast, this episode will leave you inspired to champion the next generation of riders and leaders. Don’t miss it!

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