In today’s episode, I'm joined by Cali BBQ Media Founder Shawn Walchef. Shawn shares his journey from transforming a struggling restaurant into a seven-figure media business. We discuss the power of building relationships in public relations, the significance of timing and risk tolerance, and how the stage theory combines traditional and social media. Shawn reflects on the challenges of growing his business during the pandemic and the importance of staying committed despite setbacks. We explore the impact of public speaking and leveraging digital platforms to reach a broader audience, highlighting the lessons he's learned and the strategies that have driven his success.