In this episode of the Restaurant Technology Guys Podcast, the hosts welcome Heather Cox Codes, a self-declared tech nerd and social media strategist. Heather shares her journey from working at her mom's boutique to becoming a key figure in the tech and restaurant industry, specializing in WordPress website design and SEO optimization. Heather discusses the complexities of branding, the importance of cohesive and user-friendly websites, and the necessity of consistent social media presence. She also touches on personal experiences, offering insights into overcoming challenges and leveraging digital tools for business growth.

00:00 Welcome to the Restaurant Technology Guys Podcast
00:07 Meet Heather: A Tech Nerd in the Restaurant Industry
01:24 Heather's Journey: From Hospitality to Tech
04:15 The Challenges of the Restaurant Industry
06:29 Heather Cox Codes: Branding and Web Design for Restaurants
10:24 The Importance of Cohesive Branding in Hospitality
15:56 Optimizing Restaurant Websites for Every Generation
18:41 Demystifying SEO for Restaurants
21:03 Revolutionizing Kitchen Operations with Total Oil Management
21:32 The Ever-Changing World of SEO and Its Importance
21:58 Leveraging Social Media for Organic Traffic and Customer Engagement
23:08 The Critical Role of Social Proof in Restaurant Selection
24:48 Active Digital Presence: A Must for Restaurants
26:09 Content Creation Strategies and the Power of Posting Daily
30:09 Overcoming the Fear of Sharing Your Story on Social Media
33:12 The Strategic and Creative Journey of Launching a Podcast
36:25 Leaving a Legacy Through Digital Content
38:05 Engaging with Heather Cox: Insights and Opportunities