Welcome to a new episode of  Business Lunch, today we are discussing the evolving role of Chief Marketing Officers (CMOs) in Fortune 500 companies and beyond. From sharing stories of exquisite wine tasting to delving into the challenges facing modern marketing leaders, this conversation is both insightful and entertaining. Highlights: 
  "If you're a CMO at a company right now and your primary concern is, you know, is every single campaign that leaves the company perfectly, quote unquote, on brand, you're probably gonna get fired."   
 "Marketing, when it is done right, understands and owns the entirety of that customer journey... It's divorced from revenue."   
 "The more that you will engage with that process, the more that your CEO will see that you're the one who's taking ownership of revenue." 
 Timestamps: 01:49 - Exquisite Wine Tasting Experience   06:27 - Evolution of C-Suite Roles: Marketing vs. Revenue   10:47 - The Impact of AI on Marketing   12:44 - The Role of CMOs in Small Companies   15:34 - Advice for Medium-Sized Business Founders   16:31 - Tips for Marketers: Getting Closer to Revenue   18:25 - Marketing and Sales Alignment Strategies   20:51 - Career Advice for Aspiring CMOs   
 
 CONNECT  • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook  • Get my book, Zero Down, FREE To learn more about Roland Frasier 

Navigating the Changing Landscape of C-Suite Roles

How much more successful would you be if you had lunch once a week with an insanely successful entrepreneur who shared their biggest secrets on how they think and achieve success? Well, now you can! Grab your seat at the table as successful entrepreneurs reveal their step-by-step strategies, fascinating stories, travel hacks and other delicious tidbits each week with serial entrepreneur/business strategist, Roland Frasier.

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Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss shares his experiences and lessons from transitioning his company to remote work. Discover the strategies that helped me and him optimize team performance in a remote setting and the critical decisions that shaped their work culture. This episode is a must-listen for anyone navigating the complexities of remote work or considering such a transition. Highlights:  "Optimize for the team, not the individual. That's what a company has to do." 
 "We had to tell everybody you're no longer allowed to come back into the office unless you're coming in here for a team meeting planning purpose." 
 "We need to get back under the same roof occasionally because when we do, we get more work done in a couple of days than we would in a month just by being in the same room." 
 Timestamps: 00:00 - Remote Work Challenges 03:40 - Discussing Dell's New Work Policy 06:08 - The Efficiency of Remote Work vs. In-Person 09:09 - Digital Marketer's Shift to Remote Work 10:25 - Defining Company Policy on Remote Work 13:27 - The Transition from Hybrid to Fully Remote 15:52 - The Importance of Leadership Proximity 17:48 - Maintaining Culture in a Remote Setting 18:09 - Key Takeaways from Moving to Remote Work 
 CONNECT  • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook  • Get my book, Zero Down, FREE To learn more about Roland Frasier 

Navigating the Remote Work Revolution

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and I dive into the drama behind Birkin bags and the exploration of the lawsuit against Hermès. This episode isn't just about luxury handbags; it's about the fascinating intersection of marketing, exclusivity, and antitrust issues. This discussion will quench your thirst for knowledge about the Birkin drama. You'll learn the strategies that make brands desirable and the challenges that arise from exclusivity in today's competitive market. Don't miss this episode that unpacks a high-profile lawsuit and dissects the secrets of luxury brand success! Highlights: "It's not about having the bag; it's about being worthy of the bag." "Luxury is not a product; it's a pathway." 
 "Exclusivity doesn't just add value; it defines it." 
 Timestamps: 00:00 - Introduction: The Hermès Lawsuit Overview 00:58 - Birkin Bags: Luxury or Antitrust Issue? 02:27 - Legal Insights on the Birkin Lawsuit 04:03 - Is Hermès' Strategy Anti-Competitive? 05:00 - Discussing Tying Arrangements in Luxury Sales 06:47 - Lawsuit Details: Birkin Buying Criteria 09:09 - Personal Anecdotes: Buying Birkin in Store 13:09 - The 'Birkinification' of Business Models 16:55 - Hermès' Recycled Leather Initiative in Paris 19:20 - Broader Implications for Business and Marketing 
 CONNECT  • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook  • Get my book, Zero Down, FREE To learn more about Roland Frasier 

Birkin Bags and Business: A Story of Luxury and Legal Drama

Ditch the cubicle, fire up your hustle! This episode of Business Lunch serves up a sizzling recipe for entrepreneurial success. Forget dry talks about perseverance – we're diving deep into the secret sauce of passion! Join us as we unlock the power of combining your burning desire with unwavering grit. Whether you're new to the business world or a pro looking to reignite the spark, this episode is here to help you overcome hurdles, turn your passion into profit, and stay fired up even when the going gets tough. Get ready for actionable advice, inspiring stories, and a healthy dose of "you-got-this" motivation! Highlights: 
 "Success is not just about what you accomplish in your life, it's about what you inspire others to do." 
 "Facing challenges is inevitable, but giving up is optional. It's your choice to rise and push forward." 
 "Passion fuels perseverance, and together they can overcome the highest of hurdles." 
 Timestamps: 00:05 - Introduction to Passion and Perseverance 02:15 - The Genesis of a Business Idea 04:20 - First Challenges and Overcoming Them 07:35 - The Role of Passion in Sustaining Momentum 10:50 - Strategies for Staying Motivated 13:45 - Learning from Failures 17:30 - Building a Supportive Network 22:10 - Key Milestones in Business Growth 25:40 - Advice for Young Entrepreneurs 29:55 - Looking Forward: Future Goals and Aspirations 
 CONNECT  • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook  • Get my book, Zero Down, FREE To learn more about Roland Frasier 

From Passion Project to Profit: Unleash Your Inner Entrepreneur

Welcome to a new epiosde of Business Lunch. In this episode, we dive deep into the entrepreneurial journey of Robin Alex, co-founder of High Level, an AI-powered all-in-one CRM platform. Discover how a childhood business enthusiast evolved into a software innovator, reshaping digital marketing for businesses. Robin shares his unique story from selling game servers to developing a platform that simplifies and enhances the way businesses interact with their customers. Tune in for inspiration, insights, and invaluable advice for both aspiring and seasoned entrepreneurs! Highlights: 
 “We've taken all the different software applications that most businesses need and use, and combined them into one place to make it super easy to use." 
 "I always have something on the side, and I’m still going to try pursuing both. That's honestly what I did from that point on." 
 "If you can really help a business grow, they want you to stick around forever." 
 Timestamps: 00:00 - The importance of choice in career paths. 02:30 - Beginnings of Entrepreneurships 03:49 - Family and Entrepreneurship  06:23 - Work-Life Balance 07:40 - Shifting Expectations 08:05 - Crisis and Opportunity 09:58 - Transition to Corporate 12:40 - IT Consulting and Digital Marketing 15:20 - Longevity in Business Relationships 
 CONNECT  • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook  • Get my book, Zero Down, FREE To learn more about Roland Frasier 

From Side Hustles to Software Success: The Entrepreneurial Journey of Robin Alex

Welcome to a new episode of Business Lunch. In this episode, we’ll step into the fast-paced world of business acquisitions. Learn how to strategically identify and acquire companies that will supercharge your market share, multiply your product lines, and significantly enhance your customer value. Ready to take your business to the next level? Check out these proven acquisition strategies!  Highlights: "You'll never run out of potential acquisition targets with the right strategy. It's an evergreen process that keeps on giving!"  
 "Adding new products and services is one of the simplest ways to boost your lifetime customer value." 
 "The classic McDonald's upsell, 'Would you like fries with that?', shows the power of smart, simple marketing strategies in action."  
 Timestamps: 00:00 - Conquer New Markets 00:40 - Acquire Your Way to Dominance 01:10 - Supercharge Audience 01:50 - Build A-Team  02:30 - Maximize Customer Potential  03:10 - Market Intel (Amazon & Google Secrets)  04:50 - Elevate Enhance What You Sell 06:15 - Tech-Fueled Growth  07:30 - Expand Beyond Your Core 08:55 - Upselling Edge  
 CONNECT  • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook  • Get my book, Zero Down, FREE To learn more about Roland Frasier 

Navigating the Changing Landscape of C-Suite Roles

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