How do you make homeowners recognize the value in their HVAC investments? Our guest today is Valerie Mastalka, Director of Loyalty and Promotions at Lennox. She will share effective strategies for contractors, comfort advisors, and technicians to communicate value clearly. The hosts discuss the challenges of an inflation-driven market and highlight the increased value of HVAC equipment. They expand how rebates, incentives, and the Inflation Reduction Act can assist in pre-educating homeowners and presenting tiered options. Training and resources are highlighted for their crucial role in empowering comfort advisors to convey value to customers effectively.

On Air is a Lennox Learning Solutions Production.