In this episode, Fran Spielman sits down with Kristen Reynolds, the new President and CEO of Choose Chicago. They discuss Reynolds' transition from Discover Long Island to leading Chicago's convention and tourism efforts. The conversation addresses the impact of recent world events on tourism, including a tragic incident in Washington DC and former President Trump's tariffs affecting Canadian tourism. Despite these challenges, Reynolds highlights Chicago's recent record-breaking hotel occupancy and the city's strong reliance on domestic visitation. She emphasizes the need for increased investment in marketing Chicago internationally and suggests leveraging social media and tech innovations. The discussion also covers recovery strategies post-COVID, local staycation initiatives, and a controversial tourism improvement district proposal to boost Choose Chicago’s budget. Reynolds outlines her vision for maintaining momentum amid economic uncertainties and enhancing Chicago’s appeal through diversified, high-return events.