Welcome to a new episode of Business Lunch! Join Roland Frasier and Ryan Deiss as they discuss tariffs as an opportunity, not a challenge, exploring how businesses can transform potential economic challenges into strategic opportunities. This episode provides a comprehensive guide to navigating trade complexities, offering practical strategies for entrepreneurs to adapt, innovate, and thrive in an uncertain global marketplace.

Highlights:

"Don't let a good crisis go to waste."

"Friction creates opportunities."

"This is your competitive moment."

"Sometimes better terms are more valuable than better rates."

Timestamps:

00:00 Introduction

01:13 Personal Updates and Podcast Setup

02:22 Initial Tariff Conversation Begins

12:34 Impact on Digital Marketing Agencies

15:12 Supply Chain Redundancy Challenges

22:56 Tariff Engineering Strategies

27:50 Lessons from Pandemic and Economic Changes

30:40 Joint Ventures and Local Production

33:27 Marketing Bundling Techniques

41:12 Final Advice and Entrepreneurial Mindset

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