Next in Media

NBCUniversal’s Chairman, Advertising & Client Partnerships, Linda Yaccarino Only Wants to Shake Up Measurement, the TV Ad Experience, and the Industry's Fundamental Business Model

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NBCUniversal’s Linda Yaccarino discusses the company's ambitions for its video service Peacock, and why she's convinced advertising will play a vital role in the streaming wars. Yaccarino also breaks down how marketers have been responding to the Covid-driven economic slowdown and what she thinks that will mean for the future of the TV upfront model.

Produced by Kenya Hayes

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Next in MediaBy Mike Shields
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