General Tips for All Retailers When it comes to Lighting
Watch this episode on YouTube: https://youtu.be/_sYXnpzPRDM

- Types of lights
- Color temperature
- Beam angles
- Lumens
- Foot-candles
- Energy efficiency
- Pricing
- Light fixture examples
- Examples of good and bad lighting
- Common lighting fails

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This episode’s guests are Micah Van Horn and Dan Jennings, from SRAM. SRAM excels in the bicycle industry, fostering retail success through top-notch products, education, advocacy, and unwavering passion. This conversation provides insights for bicycle retailers on how to foster success and optimize collaboration with SRAM.

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Today's Friday Flex reviews how to use social media to highlight shop expertise and repair services.

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This episode’s guest is Frances Abbott, NBDA Marketing and Content Creator. Frances has worked in marketing for the last 10+ years in a variety of B2B and D2C roles at agencies and internal agencies and is now partnered with NBDA.

This episode focuses on social media tips for retailers. We hope you can take a handful of things if not at least one big idea or process change to implement in your shop.

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This Friday Flex Heather reviews tips for using social media to move old inventory.

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The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.

We recap this month's resource "Inflation Eases, but Beware of Phantom Debt and Zombies" in this episode.

The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, featuring timely news and in-depth analysis about the latest in human-powered transportation, including bicycles, e-bicycles, e-scooters, and ride share. Included is a focus on supply chain issues, technology, and both business and consumer trends that drive the marketplace.

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This Friday Flex is all about using social media to drive traffic!

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This episode’s guests are Derek DiMedio, and Tony Stagliano, owners of Hershey Cycles.

Located in the sweetest place on earth, Hershey PA, Hershey Cycles is doing things a bit out of the ordinary. A growing customer base and unique philosophy on customer relations, service, and sales this shop is one to watch. Listen in and learn more about Hershey Cycles, and their role in bringing focus to the Cannondale Bicycle Corporation, who was recognized with a permanent exhibit at The State Museum of Pennsylvania.

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Today's episode begins with a question from a retailer in Florida. "Chain replacement is a routine maintenance task... what do you recommend for bike shops on advising customers on when to replace their chains? Any common misconceptions?"

If you would like your questions answered on the flex, you can write to the NBDA at any time with ANY questions about the bicycle service center, mechanics training, bicycle assembly, etc. Submit your questions and photos to [email protected]

Our newest edition to Bicycle Retail Radio, the Technician Flex is a recurring podcast feature focused specifically on service center and mechanics produced in partnership with NBDA educational partner Northwest Arkansas Community College's Bicycle Assembly & Repair Technician Program director Benjamin Glenn.

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This episode’s guests are Yahor Buben Founder Velotooler and Amos Brumble, owner Brumble Bikes and Head of Operations at Velotooler.

Velotooler connects cyclists, bicycle brands, corporations, and bike fleets, with local skilled bike mechanics. Listen in and learn how they are working with Bicycle Retailers, mechanics, mobile retailers, and brands to offer quick booking, expert solutions and timely service.

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