Neat Meat founder Simon Eriksen reflects on 25 years of building one of New Zealand’s best-known premium meat businesses, from running deliveries out of a 1986 Subaru Legacy to supplying supermarkets, restaurants and My Food Bag.

Simon shares how Neat Meat challenged the traditional meat supply chain, why he launched the SpeckleBeef programme, and what he’s learned from decades of backing himself in business through highs and lows.

We also discuss the future of red meat, pressure on rural communities, the spread of carbon forestry, whether Kiwis are being priced out of quality beef and lamb, and what Simon believes needs to change to keep farming viable for the next generation.

Useful links
www.neatmeat.com

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