Networking With Michelle | Personal Connection, Influential Network

Did the strategy episodes help you with your business? I hope so as we conclude with a dynamic episode with Sales & Marketing Strategies Kerry Heaps. I heard her before on a friend's podcast Escaping Cubicle Captivity hosted by Shimeka Williams and knew right away I needed Kerry on my show.

Kerry Heaps is the Founder and President of Kerry’s Network, Inc., a marketing organization that provides Business-to-Business Marketing services.  She is also the host of Strictly Marketing Talk Radio and publisher of Strictly Marketing Magazine. The magazine has recently spun off an online community for Strictly Women in Marketing, for Women looking to gain more media exposure.

In this episode we discuss:

• What is the difference between sales and marketing?
• How important is pricing when it comes to the sales and marketing mix?
• Which is better cold call or cold email?
• Does content marketing really work?

Recommended book: Go For No

For more information visit Networking With Michelle and follow on Instagram.

Perspective of Black Lives is coming to an end or is it? Let me know should this be a separate podcast? I would love to hear your feedback.

Perspective of Black Lives Matter is a 4 part series that will be released over the next 4 weeks. I talk with various guests as we explore police shootings, social media activism, a new Black Wall Street, minimum wage, and a lot more. Special guests include Brandon Jones, Jay Jones, John Comer, and Michelle Talbert.

For more information visit Networking With Michelle.

Do you struggle with pricing? I do a quick episode on value-based pricing strategies to consider as you move forward in business.

"The single most important decision in evaluating a business is pricing power." Warren Buffet

Value-based pricing is about charging what the customer will pay.

Things to Consider:

1. Time 
2. Market Research
3. Fixed and variable cost 

A brand's price and image are often closely linked.

Align your pricing strategy to your companies strategy and vision.

Be in tune with your business and financial objectives.

Pricing is not a competitive advantage.

Differentiation creates value. How do you create value by closing gaps and solving problems?

Book: Impact Pricing by Mark Shiving

For more information visit: http://michellengome.com

Perspective of Black Lives Matter is a 4 part series that will be released over four weeks. I talk with various guests as we explore police shootings, social media activism, a new Black Wall Street, minimum wage, and a lot more. Special guests include Brandon Jones, Jay Jones, John Comer, and Michelle Talbert.

Michelle Y. Talbert is CEO of Her Power Hustle. She has an amazing story of her journey through motherhood, education, and entrepreneurship. Her Power Hustle is a community helping women entrepreneurs build relationships to further their career and business endeavors.

We continue our strategy session discussing social media marketing. Social media becomes tough when you go from personal to business use of the numerous platforms. Social media is ever changing we have to adapt and adopt to gain an audience. For complete show notes visit Creating a Social Media Strategy Show Notes.

Follow me on Instagram: @michellengome

Perspective of Black Lives Matter is a 5 part series that will be released over the next five weeks. I talk with various guests as we explore police shootings, social media activism, a new Black Wall Street, minimum wage, and a lot more. Special guests include Brandon Jones, Jay Jones, John Comer, and Michelle Talbert.

John P. Comer is the co-executive director of Communities United is a grassroots, membership organization of low to moderate income individuals and families in Maryland. Our mission is to organize our communities to build power to win transformative change for social, economic, and environmental justice.

In this episode we discuss:

• The importance of raising minimum wage.
• Should public housing be positioned in middle class neighborhoods.
• The importance of voting rights for ex-felons.

For more information on John follow him on IG @architectofjustice

Lately I have been stressing the importance of content creation and content marketing because people know they need to be on social media, but they do not know what to say. We dive into the fundamentals of content creation, content marketing, and how to create a plan. For full show notes visit http://michellengome.com/category/podcast. 

Follow on IG & Twitter @michellengome

Perspectives of Black Lives Matter is a 5 part series that will be released over the next five weeks. I talk with various guests as explore police shootings, social media activism, a new Black Wall Street, minimum wage, and a lot more. Special guest include Brandon Jones, Jay Jones, John Comer, and Michelle Talbert. 

First guest is Brandon Jones, a Psychotherapist and founder of Jegna Institute based in St. Paul, Minnesota. Jones concentrates on healing the Black community, by addressing behavioral patterns and mental health conditions.​ With the ultimate objective is to strengthen, mobilize and liberate people classified as Black.

In this episode we discuss concepts of 

• African-American vs Black American
• Inner City vs Suburbs
• Black Wall Street
• And a lot more!

For more information on Brandon visit http://www.jegnainstitute.com and check out his new audio book Level Elite: Personal Revolution through S.E.L.F Development as a free download.

Twitter: @UniversalJones

Move Your Money Challenge - a full list of black owned banks.

In this episode we explore marketing fundamentals from the 5 P's of marketing to creating an effective strategy. Go to http://www.michellengome.com/creating-marketing-strategy/ and snag your free template 6 Points to a Marketing Plan.

Follow on FB, IG, and Twitter @MichelleNgome

Life has many ways of testing a person's will, either by having nothing happen at all or by having everything happen all at once. Paulo Coelho

After a six week hiatus I am back with a new episode. I share some good news regarding my personal and professional life. I also provide a midyear update on goals have fallen short on and accomplished. At this point I am looking to get to the basics of my 2016 theme Create, Execute, & Prosper.

Thank you for everyone that has sent a kind email and FB message checking on me or the status of the podcast. A special shoutout to Danny from Detroit who heard my interview on Black Entrepreneur's Blueprint, reached out to me on FB, and met him when he was in town for the weekend.

Invest in yourself. Invest in a coach, tools, and products that you need to become better.

Consistency is key!