On Strategy Showcase

Neutrogena's new angle on skincare: 90s nostalgia

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If you're old enough to remember the 90s, you may be old enough for Neutrogena Retinol. The new work from BBDO disrupts the conventions of skincare with a fun angle that reminds us how old we really are. Thanks to Chris Riat of Neutrogena and Alex Booker and Leah Gritton Smolensky of BBDO, NY. 

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On Strategy ShowcaseBy Fergus O’Carroll
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