In this Follow Through Friday episode, I revisit episode 136 with SEO expert Edwin Romero. I review his approach to strategic SEO and his "guided selling" method, and apply his advice to optimizing collections, blogs, and deleting affiliate links.

Additionally, I introduce the Brand Resume Visibility Audit, a resource to enhance your omnichannel presence.

Key Takeaways:

1. Guided Selling Approach: Actively guide customers through the buying journey by presenting curated options to simplify decisions.
2. Optimizing Categories and Collections: Break down categories into digestible, smaller sections to make the customer experience more focused.
3. Visibility Audit: The brand resume audit helps establish omnichannel optimization, critical for SEO in today's GPT-driven search environments.
4. Updating Blogs and Links: Regularly reviewing and optimizing content, including affiliate links and image sizes, can greatly improve website performance.
5. Omnichannel Optimization: Be present across platforms, consistently reinforcing your brand identity for improved visibility.

Listener Action Items:

1. Implement Guided Selling: Begin using the guided selling approach by presenting curated, clear choices to customers.
2. Optimize Your Collections: Break down business offers into more specific, targeted categories.
3. Visibility Audit: Conduct an omnichannel audit of your brand to ensure consistency across platforms.
4. Test Website Redirects: Ensure smooth URL transitions using tools like Screaming Frog and optimize redirects for seamless user experiences.

Text me your questions or comments!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

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