New Books in Economic and Business History

Beginning in 1955, West Germany recruited millions of people as guest workers from Yugoslavia, Italy, Greece, Spain, Portugal, and especially Turkey. This labor force was essential to creating the postwar German economic miracle. Employers fantasized that foreign "guest workers" would provide labor power in their prime productive years without having to pay for their education, pensions, or medical care. They especially hoped that the workers would leave behind their spouses and children and not encumber the German state or society with the cost of caring for them.

As Lauren Stokes argues in Fear of the Family: Guest Workers and Family Migration in the Federal Republic of Germany (Oxford UP, 2022), the Federal Republic of Germany turned fear of this foreign family into the basis of policymaking, while at the same time implementing policies that inflicted fear in foreign families. Workers did not always prove willing to live their work lives in the FRG and their family lives elsewhere. They consistently challenged the state's assumption that "family" and "labor" could be cleanly divided, defied restrictive and discriminatory policies, staged political protests, and took their deportation orders to court. In 1973, the federal court legally recognized the constitutional right to family reunification, but almost immediately after the decision, the migration bureaucracy sought to limit that right in practice. Officials derided family migrants as a group of burdensome dependents seeking to defraud the welfare state and demonized them as a dangerous source of foreign values on German soil.

Paul Lerner is Professor of History at the University of Southern California where he directs the Max Kade Institute for Austrian-German-Swiss Studies. He can be reached at [email protected] and @PFLerner.

Victor Seow’s Carbon Technocracy: Energy regimes in Modern East Asia (U Chicago Press, 2021) is an account of the modern “world that carbon made” through the case study of the Fushun colliery in Manchuria. “Carbon technocracy” is a system dedicated to the optimal exploitation of fossil fuel resources. It is, as Seow shows, a system of consistent waste, environmental degradation, and labor exploitation, built on a fantasy of inexhaustible energy reserves mobilized toward endless and accelerating development. Fushun exemplifies the violence, contradictions, and, as we discuss in this interview, failures of imagination of successive Japanese, Chinese Nationalist, and Chinese Communist regimes. Carbon Technocracy balances macro-level questions about the mutual constitution of nation and global energy regimes with a sensitivity to individual laborers caught up in these machinations.

Nathan Hopson is an associate professor of Japanese language and history in the University of Bergen's Department of Foreign Languages.

In Why We Fight: The Roots of War and the Paths to Peace (Viking, 2022), Chris Blattman explains the five reasons why conflict (rarely) blooms into war, and how to interrupt that deadly process. It's easy to overlook the underlying strategic forces of war, to see it solely as a series of errors, accidents, and emotions gone awry. It's also easy to forget that war shouldn't happen-and most of the time it doesn't. Around the world, there are millions of hostile rivalries, yet only a tiny fraction erupt into violence. Too many accounts of conflict forget this. With a counterintuitive approach, Blattman reminds us that most rivals loathe one another in peace. That's because war is too costly to fight. Enemies almost always find it better to split the pie than spoil it or struggle over thin slices. So, in those rare instances when fighting ensues, we should ask: what kept rivals from compromising? 

Why We Fight draws on decades of economics, political science, psychology, and real-world interventions to lay out the root causes and remedies for war, showing that violence is not the norm; that there are only five reasons why conflict wins over compromise; and how peacemakers turn the tides through tinkering, not transformation. From warring states to street gangs, ethnic groups and religious sects to political factions, there are common dynamics to heed and lessons to learn. Along the way, we meet vainglorious European monarchs, African dictators, Indian mobs, Nazi pilots, British football hooligans, ancient Greeks, and fanatical Americans. Realistic and optimistic, this is a book that lends new meaning to the old adage, "Give peace a chance."

Javier Mejia is an economist teaching at Stanford University, whose work focuses on the intersection between social networks and economic history. His interests extend to topics on entrepreneurship and political economy with a geographical specialty in Latin America and the Middle East. He received a Ph.D. in Economics from Los Andes University. He has been a Postdoctoral Associate and Lecturer at New York University--Abu Dhabi and a Visiting Scholar at the University of Bordeaux. He is a regular contributor to different news outlets. Currently, he is Forbes Magazine op-ed columnist.

In the summer of 1925, Enid Justin--daughter of H. J. Justin, founder of legendary Justin Boots--announced to her family that she was going to start her own boot company in her hometown of Nocona, Texas. The announcement shocked her family, who prophesied failure and begged her to reconsider, but thirty-one-year-old Enid’s mind was made up. What followed would be a multi-decade saga of tenacity, endurance, dedication, and entrepreneurial success.

The Lady Makes Boots: Enid Justin & the Nocona Boot Company (Texas Tech UP, 2021) is the first biography of Enid Justin, lady bootmaker and the visionary who founded the Nocona Boot Company. Utilizing archival material, hundreds of newspaper articles from across the U. S. and beyond, and many personal interviews with Justin family members and boot company employees, The Lady Makes Boots tells the complete story of this multi-faceted woman and the growth of her small-town business to a multi-million-dollar corporation. Remembered fondly as the hard-working “Miss Enid”, Justin led the Nocona Boot Company through a seventy-four year history that included the Great Depression, World War II, and countless other challenges. Enid Justin was a true Texas pioneer: this is her story, stitched and bound.

Jane Scimeca is Professor of History at Brookdale Community College

Politicians and corporations cannot only measure public opinion but also manipulate and create it. And they have been doing so since the 1930s when serious polling began. And as Professor Susan Herbst, author of Numbered Voices: How Opinion Polling Has Shaped American Politics, explains early public opinion research raised hopes for better democratic practice but also led to fears for the future. 

Owen Bennett-Jones is a freelance journalist and writer. A former BBC correspondent and presenter he has been a resident foreign correspondent in Bucharest, Geneva, Islamabad, Hanoi and Beirut. He is recently wrote a history of the Bhutto dynasty which was published by Yale University Press.

Insects are seldom mentioned in discussions surrounding human history, yet they have dramatically impacted today's societies. The Silken Thread: Five Insects and Their Impacts on Human History (Oxford UP, 2021) places them front and center, offering a multidisciplinary view of their significance.

Diseases vectored by insects have killed more people than all weapons of war. Fleas are common pests, but some can transmit illnesses such as the bubonic plague. In fact, three pandemics can be traced back to them. Epidemics of typhus have been caused by lice. Conversely, humans have also benefitted from insects for millennia. Silk comes from silkworms and honey comes from bees. Despite the undeniably powerful effects of insects on humans, their stories are typically left out of our history books.

In The Silken Thread, entomologists Robert. N. Wiedenmann and J. Ray Fisher link the history of insects to the history of empires, cultural exchanges, and warfare. The book narrows its focus to just five insects: a moth, a flea, a louse, a mosquito, and a bee. The authors explore the impact of these insects throughout time and the common threads connecting them. Using biology to complement history, they showcase these small creatures in a whole new light.

On every page, the authors thoughtfully analyze the links between history and entomology. The book begins with silkworms, which have been farmed for centuries. It then moves to fleas and their involvement in the spread of the plague before introducing the role lice played in the Black Death, wars, and immigration. The following section concerns yellow fever mosquitos, emphasizing the effects of yellow fever in the Americas and the connection to sugar and slavery. After discussing the importance of western honey bees, the authors tie these five insects together in an exciting closing chapter.

Galina Limorenko is a doctoral candidate in Neuroscience with a focus on biochemistry and molecular biology of neurodegenerative diseases at EPFL in Switzerland.

In Coconut Colonialism: Workers and the Globalization of Samoa (Harvard UP, 2022), Holger Droessler provides a novel history of the impact of globalization on Sāmoa and vice versa. Using a series of case studies, he shows how Samoan workers responded to the rise of capitalism and colonialism in the Pacific in the decades just before and after 1900. Ordinary Samoans -- some on large plantations, others on their own small holdings -- picked and processed coconuts and cocoa, tapped rubber trees, and built roads and ports that brought cash crops to Europe and North America. Samoans also participated in ethnographic shows around the world, turning them into diplomatic missions and making friends with fellow colonized peoples. Droessler examines the 'workspaces' Samoans found constructed as the starting point for what he calls a new "Oceanian globality" through which Samoan used existing colonial structures to advance their own agency and find ways to press their own agendas and regain a degree of independence. Based on research in multiple languages and countries, Coconut Colonialism offers new insights into the global history of labor and empire at the dawn of the twentieth century.

In this episode of the podcast, channel host Alex Golub speaks to Holger Droessler about the Pacific roots of the concept of "Oceanian globality", the value of German language sources for the largely-anglophone field of Pacific History, and the way colonialism and globalization but created a space which both limited and empowered Samoan agency.

Alex Golub is associate professor of anthropology, University of Hawai‘i at Mānoa.

In 1975, design engineer Dave Nutting completed work on a new arcade machine. A version of Taito's Western Gun, a recent Japanese arcade machine, Nutting's Gun Fight depicted a classic showdown between gunfighters. Rich in Western folklore, the game seemed perfect for the American market; players easily adapted to the new technology, becoming pistol-wielding pixel cowboys. One of the first successful early arcade titles, Gun Fight helped introduce an entire nation to video-gaming and sold more than 8,000 units.

In Gamer Nation: Video Games and American Culture (Johns Hopkins UP, 2019), John Wills examines how video games co-opt national landscapes, livelihoods, and legends. Arguing that video games toy with Americans' mass cultural and historical understanding, Wills show how games reprogram the American experience as a simulated reality. Blockbuster games such as Civilization, Call of Duty, and Red Dead Redemption repackage the past, refashioning history into novel and immersive digital states of America. Controversial titles such as Custer's Revenge and 08.46 recode past tragedies. Meanwhile, online worlds such as Second Life cater to a desire to inhabit alternate versions of America, while Paperboy and The Sims transform the mundane tasks of everyday suburbia into fun and addictive challenges.

Working with a range of popular and influential games, from Pong, Civilization, and The Oregon Trail to Grand Theft Auto, Silent Hill, and Fortnite, Wills critically explores these gamic depictions of America. Touching on organized crime, nuclear fallout, environmental degradation, and the War on Terror, Wills uncovers a world where players casually massacre Native Americans and Cold War soldiers alike, a world where neo-colonialism, naive patriotism, disassociated violence, and racial conflict abound, and a world where the boundaries of fantasy and reality are increasingly blurred. Ultimately, Gamer Nation reveals not only how video games are a key aspect of contemporary American culture, but also how games affect how people relate to America itself.

Rudolf Inderst is a professor of Game Design at the IU International University of Applied Science.

Transactions have always taken place. For hundreds of years that 'place' was a market or, more recently, a shopping mall. But in the past two decades these physical locations have increasingly been replaced by their virtual counterparts - online platforms. In this book Michael Munger explains how these platforms act as matchmakers or middlemen, a role traders have adopted since the very first exchanges thousands of years ago. The difference today is that the matchmakers often play no direct part in buying or selling anything - they just help buyers and sellers find each other. Their major contribution has been to reduce the costs of organizing and completing purchases, rentals or exchanges. The Sharing Economy: Its Pitfalls and Promises (Duke UP, 2021) contends that the key role of online platforms is to create reductions in transaction costs and it highlights the importance of three 'Ts' - triangulation, transfer and trust - in bringing down those costs.

Professor Munger trained as an economist at Washington University in St. Louis under Nobel Prize-winning economic historian Douglass North. He has published prolifically across disciplines in the areas of political economy and public choice, and is now a professor of political science at Duke University, with secondary appointments in economics and public policy. 

Professor Munger is also an avowed libertarian, and has stood for office as a candidate of the Libertarian Party. In our interview, he explains how the emergence of the platform economy creates concentrations of economic power that are just as concerning to him as concentrations of political power.  He also explains how thinking through the many changes and disruptions in our working lives that will result from the platform economy has led him to the view that Universal Basic Income and single-payer healthcare are necessary to creating the kind of free and prosperous society that he and other libertarians want.

Host Peter Lorentzen is an Associate Professor in the Department of Economics at the University of San Francisco, where he leads a new Master's program in Applied Economics that trains students in the skills of data analytics needed to understand, succeed in, or make positive changes to the evolving digital platform economy.

In Nazi Billionnaires: The Dark History of Germany's Wealthiest Dynasties (HarperCollins, 2022), journalist David de Jong presents a groundbreaking investigation of how the Nazis helped German tycoons make billions off the horrors of the Third Reich and World War II—and how America allowed them to get away with it.

In 1946, Günther Quandt—patriarch of Germany’s most iconic industrial empire, a dynasty that today controls BMW—was arrested for suspected Nazi collaboration. Quandt claimed that he had been forced to join the party by his arch-rival, propaganda minister Joseph Goebbels, and the courts acquitted him. But Quandt lied. And his heirs, and those of other Nazi billionaires, have only grown wealthier in the generations since, while their reckoning with this dark past remains incomplete at best. Many of them continue to control swaths of the world economy, owning iconic brands whose products blanket the globe. The brutal legacy of the dynasties that dominated Daimler-Benz, cofounded Allianz, and still control Porsche, Volkswagen, and BMW has remained hidden in plain sight—until now.

In this landmark work of investigative journalism, David de Jong reveals the true story of how Germany’s wealthiest business dynasties amassed untold money and power by abetting the atrocities of the Third Reich. Using a wealth of untapped sources, de Jong shows how these tycoons seized Jewish businesses, procured slave laborers, and ramped up weapons production to equip Hitler’s army as Europe burned around them. Most shocking of all, de Jong exposes how America’s political expediency enabled these billionaires to get away with their crimes, covering up a bloodstain that defiles the German and global economy to this day.

This interview was conducted by Dr. Miranda Melcher whose doctoral work focused on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars.