New Books in Economic and Business History

How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.

Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet. Explaining how marketers have brandished the tools of automation and management science to exploit new profit opportunities, Selling the American People: Advertising, Optimization, and the Origins of Adtech (MIT Press, 2023) traces data-driven surveillance all the way back to the 1950s, when the computerization of the advertising business began to blend science, technology, and calculative cultures in an ideology of optimization. With that ideology came adtech, a major infrastructure of digital capitalism.

To help make sense of today's attention merchants and choice architects, McGuigan explores a few key questions: How did technical experts working at the intersection of data processing and management sciences come to command the center of gravity in the advertising and media industries? How did their ambition to remake marketing through mathematical optimization shape and reflect developments in digital technology? In short, where did adtech come from, and how did data-driven marketing come to mediate the daily encounters of people, products, and public spheres? His answers show how the advertising industry's efforts to bend information technologies toward its dream of efficiency and rational management helped to make "surveillance capitalism" one of the defining experiences of public life.

Blyss Cleveland is a PhD candidate in sociology at Stanford University.

How did ranching become an identity? University of Arizona historian Michelle Berry explains in Cow Talk: Work, Ecology, and Western Ranchers in the Postwar Mountain West (U Oklahoma Press, 2023). During the middle decades of the twentieth century, small-scale ranchers weathered a series of crisis, rolled with increasing changes to their labor and lives, and communicated with one another through professional organizations. By engaging in "Cow Talk" - shop talk, about cows - ranchers learned each about one another's shared struggles, and gained a sense of common experience. Through professional rancher's groups, they were able to thus present a strong, united, front in politics, despite the very real disagreements and schisms behind the scenes. 

Cow Talk examines an understudied era in Western ranching history, after the rise and fall of the massive ranches of the nineteenth century West, and before the news media first learned the name Ammon Bundy. Berry provides a nuanced and empathetic look at how ranching labor and Western environments helped shape a group of people more complex and with a deeper history than one might think.

Dr. Stephen R. Hausmann is an assistant professor of history at the University of St. Thomas in Minnesota.

Through the mid-nineteenth century, the US whaling industry helped drive industrialization and urbanization, providing whale oil to lubricate and illuminate the country. The Pennsylvania petroleum boom of the 1860s brought cheap and plentiful petroleum into the market, decimating whale oil's popularity. Here, from our modern age of fossil fuels, Jamie L. Jones uses literary and cultural history to show how the whaling industry held firm in US popular culture even as it slid into obsolescence. Jones shows just how instrumental whaling was to the very idea of "energy" in American culture and how it came to mean a fusion of labor, production, and the circulation of power. 

In Rendered Obsolete: Energy Culture and the Afterlife of US Whaling (UNC Press, 2023), she argues that dying industries exert real force on environmental perceptions and cultural imaginations. Analyzing a vast archive that includes novels, periodicals, artifacts from whaling ships, tourist attractions, and even whale carcasses, Jones explores the histories of race, labor, and energy consumption in the nineteenth-century United States through the lens of the whaling industry's legacy. In terms of how they view power, Americans are, she argues, still living in the shadow of the whale.

This book shows how a century of redlining, disinvestment, and the War on Drugs wreaked devastation on Black people and paved the way for gentrification in Washington, DC. In Before Gentrification: The Creation of DC's Racial Wealth Gap (U California Press, 2023), Tanya Maria Golash-Boza tracks the cycles of state abandonment and punishment that have shaped the city, revealing how policies and policing work to displace and decimate the Black middle class.

Through the stories of those who have lost their homes and livelihoods, Golash-Boza explores how DC came to be the nation's "murder capital" and incarceration capital, and why it is now a haven for wealthy White people. This troubling history makes clear that the choice to use prisons and policing to solve problems faced by Black communities in the twentieth century--instead of investing in schools, community centers, social services, health care, and violence prevention--is what made gentrification possible in the twenty-first. Before Gentrification unveils a pattern of anti-Blackness and racial capitalism in DC that has implications for all US cities.

In this episode of International Horizons, RBI director John Torpey interviewed Jayati Ghosh, professor of economics at the University of Massachusetts at Amherst, about different debates surrounding inequality. Ghosh criticizes the flaws in some inequality indicators that are focusing only on measuring how the poor are doing and not on how the rich are getting richer, or other indicators that exaggerate the performance of the poorest vis-a-vis the richest. Other indicators such as nutrition are misleading, she argues, because governments are focusing on what people are eating and not on the outcomes such as body mass index, anemia or diabetes. Moreover, some governments are using statistical legerdemain to enhance their apparent performance. Finally, Professor Ghosh discusses her research on the COVID pandemic and the way pharmaceutical companies deliberately slowed down the process of spreading the vaccine for their own gain. She argues that COVID revealed and accentuated massive inequalities between countries of the Global North and Global South and that the recent increase in grain prices was not caused by the war on Ukraine but by the ability of global agribusiness to manipulate prices.

International Horizons is a podcast of the Ralph Bunche Institute for International Studies that brings scholarly expertise to bear on our understanding of international issues. John Torpey, the host of the podcast and director of the Ralph Bunche Institute, holds conversations with prominent scholars and figures in state-of-the-art international issues in our weekly episodes.

Lenora Hanson's The Romantic Rhetoric of Accumulation (Stanford UP, 2022) provides an account of the long arc of dispossession from the British Romantic period to today. Lenora Hanson glimpses histories of subsistence (such as reproductive labor, vagrancy and criminality, and unwaged labor) as figural ways of living that are superfluous—simultaneously more than enough to live and less than what is necessary for capitalism.

Hanson treats rhetorical language as an archive of capital's accumulation through dispossession, in works by S.T. Coleridge, Edmund Burke, Mary Robinson, William Wordsworth, Benjamin Moseley, Joseph Priestley, and Alexander von Humboldt, as well as in contemporary film and critical theory. Reading riots through apostrophe, enclosure through anachronism, superstition and witchcraft through tautology, and the paradoxical coincidence of subsistence living with industrialization, Hanson shows the figural to be a material record of the survival of non-capitalist forms of life within capitalism. But this survival is not always-already resistant to capitalism, nor are the origins of capital accumulation confined to the Romantic past. Hanson reveals rhetorical figure as entwined in deeply ambivalent ways with the circuitous, ongoing process of dispossession.

Reading both historically and rhetorically, Hanson argues that rhetorical language records histories of dispossession and the racialized, gendered distribution of the labor of subsistence. Romanticism, they show, is more contemporary than ever.

Lenora Hanson is Assistant Professor of English at New York University.

Morteza Hajizadeh is a Ph.D. graduate in English from the University of Auckland in New Zealand. His research interests are Cultural Studies; Critical Theory; Environmental History; Medieval (Intellectual) History; Gothic Studies; 18th and 19th Century British Literature. YouTube channel.

Negotiating Relief and Freedom: Responses to Disaster in the British Caribbean, 1812-1907 (Manchester University Press, 2023) by Dr. Oscar Webber is an investigation of short- and long-term responses to disaster in the British Caribbean colonies during the 'long' nineteenth century. Dr. Webber explores how colonial environmental degradation made their inhabitants both more vulnerable to and expanded the impact of natural phenomena such as hurricanes, earthquakes, and volcanic eruptions. He shows that British approaches to disaster 'relief' prioritised colonial control and 'fiscal prudence' ahead of the relief of the relief of suffering.

In turn, that this pattern played out continuously in the long nineteenth century is a reminder that in the Caribbean the transition from slavery to waged labour was not a clean one. Times of crisis brought racial and social tensions to the fore and freedoms once granted, were often quickly curtailed.

This interview was conducted by Dr. Miranda Melcher whose doctoral work focused on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars.

A riveting exposé of medical debt collection in America -- and the profound financial and physical costs eroding patient trust in medicine For the crime of falling sick without wealth, Americans today face lawsuits, wage garnishment, home foreclosure, and even jail time. Yet who really profits from aggressive medical debt collection? And how does this predatory system affect patients and doctors responsible for their care? 

Your Money Or Your Life: Debt Collection in American Medicine (Oxford UP, 2023) reveals how medical debt collection became a multibillion-dollar industry and how everyday Americans are made to pay the price. Emergency physician and historian Luke Messac weaves patient stories into a history of law, finance, and medicine to show how debt and debt collection are destroying the foundational trust between doctors and patients at the heart of American healthcare. The fight to stop aggressive collection tactics has brought together people from all corners of the political spectrum. But if we want to better protect the sick from financial ruin, we have to understand how we got here. With wit and clarity, Your Money or Your Life asks us all to rethink the purpose of our modern healthcare system and consider whom it truly serves.

Stephen Pimpare is a Senior Fellow at the Carsey School of Public Policy at the University of New Hampshire.

Zachary Parolin's book Poverty in the Pandemic: Policy Lessons from COVID-19 (Russell Sage Foundation, 2023) is interested in poverty during the COVID-19 pandemic in the U.S., as well as what the pandemic teaches us about how to think about poverty, and policies designed to reduce it, well after the pandemic subsides. Four main questions guide the book's focus. First, how did poverty influence the consequences of the COVID-19 pandemic? Second, what was the role of government income support in reducing poverty during the pandemic? Third, what lessons does the COVID-19 pandemic offer for the way we measure and conceptualize poverty in the U.S.? And fourth, what policy lessons should we take from the pandemic for efforts to improve the economic well-being of households in the future? In answering these four questions, this book not only provides a comprehensive, descriptive portrait of policy and poverty outcomes during the pandemic but also identifies policy takeaways for improving economic opportunity beyond it.

Stephen Pimpare is a Senior Fellow at the Carsey School of Public Policy at the University of New Hampshire.

The “Middle East” has long been an indispensable and ubiquitous term in discussing world affairs, yet its history remains curiously underexplored. Few question the origin of the term or the boundaries of the region, commonly understood to have emerged in the twentieth century after World War I. 

In Inventing the Middle East: Britain and the Persian Gulf in the Age of Global Imperialism (McGill-Queen's UP, 2022), Guillemette Crouzet offers a new account in Inventing the Middle East. The book traces the idea of the Middle East to a century-long British imperial zenith in the Indian subcontinent and its violent overspill into the Persian Gulf and its hinterlands. Encroachment into the Gulf region began under the expansionist East India Company. It was catalyzed by Napoleon’s invasion of Egypt and heightened by gunboat attacks conducted in the name of pacifying Arab “pirates.” Throughout the 1800s the British secured this crucial geopolitical arena, transforming it into both a crossroads of land and sea and a borderland guarding British India’s western flank. Establishing this informal imperial system involved a triangle of actors in London, the subcontinent, and the Gulf region itself. By the nineteenth century’s end, amid renewed waves of inter-imperial

Morteza Hajizadeh is a Ph.D. graduate in English from the University of Auckland in New Zealand. His research interests are Cultural Studies; Critical Theory; Environmental History; Medieval (Intellectual) History; Gothic Studies; 18th and 19th Century British Literature. YouTube channel.