Olfactive O is a unique niche fragrance brand that puts fragrance personalities at the centre of everything they do, even putting them on the labels found on the bottles. It's a collaboration between Creative Director Olivia da Costa (the "O") and a top secret perfumer (the "Olfactive"). In this episode, I speak with Olivia about the inspiration for the brand, how she met her perfumer and their creative process, as well as sniffing their brand new launch New Earth, which has been 10 years in the making.

You can find out more about Olfactive O on the brand's website: https://www.olfactiveo.com/

Follow the brand on instagram: https://www.instagram.com/olfactive_o/

Olivia's emotional connection scent is an as yet un-released Olfactive O creation.

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This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/

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