TikTok leaves the phone and wants to be on your street. YouTube adds perhaps the most important update to its product marketing toolkit ever. A new Snapchat integration brings influencer search to third-party platforms.

And on the ad-free Premium podcast, which you can learn more about by tapping Go Premium in the show notes — Google is killing off a whole bunch of attribution models. Which ones? Why they’re doing it? And full details on the AI that replaces them.

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

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