Jenny Bradley, alongside her son Jack and her husband Craig, farm at "New Armatree", just outside of Armatree in the Central West. The family operates a winter-based cropping program, although Jenny is the first to admit that her heart is with livestock, as they also run a successful commercial merino enterprise.

In this episode, Jenny and Jack will share how they've spent the recent years focusing on building their Border Leicester seed stock enterprise. Jenny discusses how an innovation grant through the Local Land Services was the catalyst behind enhancing the recording of their performance data for individual animals, and how breeding objectives that shape the style of an animal are possible through the use of electronic tags. Plus, Jack will explain how the integration of new technologies not only reduces the labour component on farm, but also helps eliminate human error, and better analyse performance data.

Local Land Services Mixed Farming Advisor, Rohan Leach, sat down with Jenny and Jack at home on New Armatree to learn more about the importance of performance-tested and measured animals for the future of our red meat industry.

This episode is part two of a two-part conversation with Jenny and Jack. Check out our last episode for part one, where we hear how the family continues the conversation about succession planning, and how data-driven decision-making is leading them to success.

 

Special thanks:

This episode is supported by Central West Local Land Services, through funding from the Australian Government’s National Landcare Program.

 

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The views contained in this podcast series are not necessarily endorsed by Central West Local Land Services. Listeners are advised to contact their local office to discuss their individual situation.

This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.