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Collaborative partnerships, including concession models, dropshipping and other types of vendor-owned inventory models are replacing antiquated wholesale-to-retail, creating shared digital and physical distribution platforms. Through collaborative partnerships, manufacturers from Nike to Prada move towards a more direct-to-consumer model while retail stores from Foot Locker to Nordstrom create endless aisles for consumers and reduce inventory investments.

To that end, the big winner is the consumer with access to greater product assortments and higher levels of product availability. Retailers win with less, but more curated inventory to sell, therefore avoiding the inevitable brutal markdowns. The planet wins with less overproduction of goods headed for landfills.  Listen to Robin Lewis and Shelley E. Kohan, chief strategist for TRR as they reveal why collaborative partnerships are the wave of the future and the high-performance retailer today operates as a distribution platform.

For more strategic insights and compelling content, visit TheRobinReport.com where you can read, watch, and listen to content from Robin Lewis and other industry experts.

Be sure to follow us on LinkedIn and Twitter for the latest from Robin Lewis and The Robin Report.

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For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.