The massive opportunity to serve the middle market has been one of the hottest senior living topics in 2019, thanks to new findings from NIC and university researchers.

There is a tremendous business opportunity for providers that find a winning middle-market formula, NIC Founder and Strategic Advisor Bob Kramer explains in this episode of Transform. But, if a sustainable formula is not found, there could be a crisis for public health and government insurance programs.

In this episode, learn more about:

- The magnitude of the middle-market challenge and opportunity

- Concepts for making senior living more affordable

- The role major providers of managed care could play in driving down senior living costs in the future

- How public and private sector coordination is crucial to serving tomorrow’s seniors