On this episode of the Road to $1 Million podcast, Josh interviews Nick Roman, owner of Splash Hand Car Wash & Detail, based in Northbrook and Libertyville, IL. Across these two locations, Nick and his team service anywhere between 200–400 cars per day, with roughly 60% of the business coming from hand car washes and 80% being recurring customers. Recently, Nick has introduced PPF, ceramic coatings, and window tint as premium offerings to add more value for his clientele.

On the podcast, Nick talks about how Splash started, setting clear customer expectations, leading his team, managing burnout, and building a business beyond just money.

Time Stamps:

(0:00) - Intro

(5:12) - How Splash Hand Car Wash Started

(7:47) - Expanding from Hand Wash to Premium Services

(12:29) - Setting Customer Expectations

(19:09) - Enhancing the Customer Experience

(25:17) - Upselling Techniques

(28:03) - Creating Content That Connects

(32:59) - Maintaining Work-Life Balance

(46:24) - Continuous Improvement and Growth

(50:04) - Employee Turnover and Retention

(52:07) - Nick’s Daily Responsibilities

(1:03:00) - Managing Burnout

(1:15:00) - Business Is More Than Just Money

Splash Hand Car Wash & Detail

Website - https://www.splashhandcarwash.com/

Instagram - https://www.instagram.com/splash.hand.car.wash

Facebook - https://www.facebook.com/splashcarwash185

Belk Detailing LLC

Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/

Facebook - https://www.facebook.com/belkmobiledetailing

Road to $1 Million 

YouTube - https://www.youtube.com/@Roadto1MillionDetailing

Instagram - https://www.instagram.com/roadto1milliondetailing/