Each month, “Lochhead on Different” episodes explore the need to differentiate people, products, and services in a world that encourages a lot of imitation. Christopher Lochhead is a best-selling author, top podcaster, and former tech-industry CMO. In this episode, we delve into human agency and the people who created the future – including the woman who created the wheel.

Episode 13

Chris and I discuss how in December a lot of companies had just completed their best year, and were heading into what they thought was even a better year. In January, the economy was on fire – near record lows in unemployment. Then February starts getting a little spooky, and when March hits, BAM! everything changes.

Restaurants, bars, airlines, hotels, etc. are going to open back up, but the question is how do we do it safely? Chris thinks the agenda is very clear right now. How do we save the maximum lives and protect people as effectively as we know how, and how do we build a strong America and strong global economy?

Concluding, Chris says the future is ours to choose. Get involved in your communities, and get involved in the trajectory of your company.

Also in this episode:

· Nine percent of companies didn’t simply recover three years after a recession – they flourished

· Human beings have agency, and can create the future

· He quotes the Dude in the “Big Lebowski,” “This aggression (recession) will not stand, man”

· The real heroes are the healthcare workers, retail workers, and supply chain workers

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