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Nir Eyal is the American author, lecturer and investor.

He was named "The Prophet of Habit-Forming Technology" by the M.I.T. Tech Review, and his work has been featured in TechCrunch, the Harvard Business Review, and Psychology Today.

Nir Eyal's first book, the New York Times best-selling "Hooked", reveals the psychology that builds habit-forming products, and his new book "Indistractable - How to Control Your Attention and Choose Your Life", explores the psychology driving us to distraction, and why solving the problem is not as simple as disowning our devices.

NIR EYAL: Website: https://www.nirandfar.com/ Twitter: https://twitter.com/nireyal