Author, speaker, founder, investor and behavioral design maestro Nir Eyal joins me for his second appearance on the show.

Today, we dig into Nir’s first book, “Hooked: How to Build Habit-Forming Products.” We also discuss the difference between coercion and persuasion, AI’s use case as our personal Jiminy Cricket and MUCH more!

I hope you enjoy this conversation as much as I did. For the full transcript, episode takeaways, and bucketloads of other goodies designed to make you go, “Hmm, that’s interesting!”, check out our Substack.

Important Links:

• Nir’s personal blog
• Nir’s LinkedIn
• Nir’s Twitter
• Nir’s YouTube channel
• Nir’s Habit Tracking Tool
• Nir’s Schedule Maker Tool

Show Notes:

• What Makes Silicon Valley’s Tech Products So Sticky?
• The Morality of Manipulation
• The Perils of Legalized Gambling
• Twitter is for Journalists and Nerds
• AI for Behavioural Design
• Believing in our own Agency
• On Labels and Limiting Identities
• Pills Don’t Teach Skills
• The Power of an Internal Locus of Control
• Escaping Discomfort & Getting Hooked
• AI as a Self-Directed Personal Tutor
• Nir As Emperor of the World

Books Mentioned:

• Hooked: How to Build Habit-Forming Products; by Nir Eyal
• Influence; by Robert Cialdini
• Sick Souls, Healthy Minds: How William James Can Save Your Life; by John Kaag