Dealer Talk With Jen Suzuki

No More Whip Cracking: Fun Accountability That Works


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In this episode, I'm in the trenches—literally—on-site with a dealership service management team I've been working with. We've trained, implemented new tactics, and now we're locking in on accountability without turning the heat up too high.

Here's the truth: you don't need to micromanage to get big results. What you do need are simple, consistent actions that reinforce change. I walk through real-life examples—like how to use visual gauges during check-in, recognize loyal customers in the drive, and improve technician videos—to create habits that stick.

We dive into:

  • How to reward the right behaviors without burning people out
  • Why shadowing advisors and reviewing MPI calls should be your weekly rhythm
  • A fun team game called "Sell It to Me" that builds value-selling skills
  • How easy metrics like % of tech videos completed can keep your team focused
  • Simple contests and incentives that actually motivate people to grow

Bottom line: when your people are having fun, feel seen, and know what to aim for—they win and so do your numbers. If you're a service manager who wants real accountability without the grind, you need this episode.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

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Dealer Talk With Jen SuzukiBy Jennifer Suzuki, eDealer Solutions

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