Want Some "Not Nice Advice" Send Us A Text!

Taya DiCarlo was focused on personal branding through social media long before it was cool to pick up a phone and talk to it. Today, she’s one of the most trusted voices in the real estate industry—not because she played it safe, but because she kept showing up even when she was being judged, doubted, or straight-up made fun of. 

In this episode, we are revisiting our discussion with Taya where we goes way beyond real estate and straight into the messy, honest parts of personal growth, business growth and self-worth.

We get into the early days of her personal branding through content creation (including her semi-cringe video blog era), how she pushed through a decade of imposter syndrome, and why her biggest breakthroughs came from failing when no one was watching. 

Taya opens up about motherhood, boundaries, and the subtle ways people-pleasing can sabotage your business growth and your sense of self. She also shares the exact mindset tools—from rethinking “can’t” vs. “won’t” to rolling a literal dice to beat procrastination—that keep her grounded through the toughest year of her life.

If you’ve been stuck overthinking your content, second-guessing your worth, or wrestling with the version of yourself you’ve outgrown, this episode will feel like a deep exhale and a kick in the pants at the same time.

Show Notes:

• Follow Taya On Instagram: https://www.instagram.com/tayadicarlo

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

In this episode of Not Nice, Clever, we're hitting pause on branding and marketing advice and getting real about burnout—the kind that sneaks up on you while you're busy being "fine." 

Kat opens up about her own burnout story (spoiler: it wasn't pretty) and we break down how to recognize the warning signs before you hit the wall.

Here's the thing: burnout doesn't mean you're weak or doing it wrong. It means you're human. And if you're a business owner, high performer, or someone who's been white-knuckling your way through life lately, this conversation is for you.

We're discussing why rest isn't optional (even when it feels impossible), and how to realign your life and work so you can actually sustain the success you're building.

This is every introverted entrepreneur's permission to stop glorifying exhaustion & gentle reminder that the people in your life need you healthy, not heroic. 

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

Your next level is calling, but there's one problem: you don't have all the answers and have no idea where to begin. 

In this episode of Not Nice, Clever, we sit down with the speaker, coach, and host of the Dream. Think. Do. Podcast, Mitch Matthews to explore why next level business growth doesn't require certainty—just curiosity and the courage to say 3 scary words...  "I don't know."

In this episode you'll learn:

• Why saying “I don’t know” actually helps grow your personal brand
• How to identify the difference between burnout and bore-out 
• How faking confidence holds you back and costs you money
• How introverted entrepreneurs can do extroverted things (like networking events) without draining their social battery

Show Notes:

Making Time for Your Next Chapter
https://mitchmatthews.com/time
Use code "CLEVER" to watch the workshop for free! 

- Connect With Mitch- 

LinkedIn: https://www.linkedin.com/in/mitchmatthews/

Instagram: https://www.instagram.com/mitch.matthews/?hl=en

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

In world thats starting to sound like a ChatGPT echo chamber, trust us when we tell you- if you're building a personal brand, being unmistakably human is your edge!

In this episode of Not Nice, Clever, we explore how introverted entrepreneurs can leverage AI for personal brand growth without blending in with the bots. 

We're sharing practical ways to use AI while maintaining your voice, strategies to use tools like ChatGPT for analyzing trends, creating content, and understand your audience better. 

Referenced in this episode: 

• Ep. 140 / AI, Personal Brand & Connections With Ryan J. Coyne

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

Yes, being tired of your own content is thing. We know. We've been there! But what if we told you it could actually be a sign of business growth? 

In this episode of Not Nice, Clever, we unpack why brand boredom happens and how to refresh your personal branding and marketing strategy without ghosting your audience. 

We'll cover:

• How to tell “I’m bored” from “it’s time to pivot”
• A simple four-step refresh you can run this week
• Finding formats that match your energy (hello, fellow introverted entrepreneurs!)

Consider this your permission slip to try new things and build in public!

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

If you’re an introverted entrepreneur struggling creating content, this conversation will feel like a deep breath. 

We are joined by real estate pro and content creator Matt Lionetti, whose honest humor and refreshingly real videos have made him a standout in real estate marketing

Matt opens up about how he transitioned from the brink of quitting to breaking records, showcasing how authentic storytelling can cultivate brand growth and a loyal following. He shares essential insights into how to build a personal brand that stands out in a crowded marketplace and how to turn your personality—not perfection—into your secret sauce. 

He also sets the record straight on why you don’t need a viral moment to build a strong personal brand and why ‘authenticity’ isn’t always what you think.

This conversation serves as a reminder that the most effective personal branding and marketing strategies come from being your true self—boldly and unapologetically. 

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Follow Matt On Instagram: https://www.instagram.com/matt.lionetti/

Work With Matt: https://mattlionetti.com/

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Episode Highlights:

00:00 – Episode Trailer
01:52 – Meet Matt Leonetti
4:44 –    The Un-Googleable Truth: Matt’s Untold Stories
06:21 – Building A Personal Brand That Broke the Rules (and Worked)
26:12 – Marketing That Builds Community
29:21 – Mindset, Momentum & Marketing That Feels Good
34:35 – Personal Branding and stay human—without losing your edge

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

Today we're revisiting our conversation with Sharran Srivatsaa and exploring how being open to feedback can be lead to significant business growth and build a strong personal brand.

Currently serving as President and Managing Partner at Acquisition.com alongside Leila and Alex Hormozi, Sharan Srivatsaa helps founders build extraordinary businesses. 

In this episode, Sharran breaks down his actionable Why / What / How / Now framework for creating impactful content (podcasts, Instagram Reels, keynotes & more) and shares a three-step “be coachable” protocol designed to help you learn faster, implement better, and grow smarter.

Whether you're an introverted entrepreneur looking to level up your social media or strategize your marketing efforts for business growth, this episode provides practical takeaways. 

Find out how to define your hand-raise offer, track its impact, and elevate your personal brand with weekly audio updates that surface blind spots. 

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• Connect with Sharran on Instagram
• Visit Sharran's website
• Check out Aquisition.com
• Listen to Sharran's podcast 

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

Social Media Marketing feeling a little extra challenging these days? You’re not alone. 

In this episode of Not Nice. Clever., we are break down what’s really working on Instagram in 2025—from using keywords for Instagram SEO, to creating carousels that keep people swiping, to understanding why engagement is about more than just likes.

In This Episode We Share:

• How one luxury real estate agent used keyword-driven posts to go viral and attract new leads
• Why you should start thinking of Instagram as “interest media” (and how that shift changes your content strategy)
• The latest Instagram updates: carousels, mixed media posts, dubbing in other languages, and what’s changing with highlights
• Practical ways to boost engagement—without feeling overwhelmed or chained to the algorithm

If you’ve ever felt stuck, ghosted your account for a while, or wondered why your content isn’t getting seen, this conversation will help you reset, reframe, and grow with intention.

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

Big companies buy, sell, merge, and rebrand all the time and with Compass Real Estate's recent acquisition announcement, now felt like the perfect time to talk about why personal branding is SO important for ALL entrepreneurs!

This isn’t just about real estate. 

Your personal brand is your most reliable insurance policy, no matter what industry you’re in.

This episode is your reminder that if you’re building your career or while hiding behind someone else's logo, you’re building on borrowed land. This is true for brokerages, social media platforms or affiliate partners!

Check out Candice's Instagram carousel about this topic!

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

Could personal branding make you internet-famous? 

This week we’re talking with Whitney Uland - celebrity life coach, podcast host, and founder of How To Be Famous, who is rewriting the rules of visibility and proving that fame isn’t reserved for a chosen few.

Whitney believes anyone can be famous (yes, even introverted entrepreneurs like all of us here in the Clever Crew), and she’s sharing how entrepreneurs, creators, and even introverts can claim their spotlight to achieve next level business growth. 

Together, we unpack:

• Why social media has leveled the playing field when it comes to building influence.
• How to see fame as a neutral resource you can leverage for opportunity, business, and impact.
• The mindset shifts that create what Whitney calls “celebrity energy”—the magnetic presence that draws people in.
• How to navigate the vulnerability that comes with being visible online.

If you’ve ever wondered whether you really have “what it takes” to grow an audience, this episode will challenge the story you’ve been telling yourself and give you a new way to think about social media and fame.

Episode Notes: 

• Checkout Whitney's Podcast
• Work With Whitney
• Follow Whitney on Instagram

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE