Not Nice. Clever. | Personal Branding, Marketing & Business Growth For Introverted Entrepreneurs

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If you’re an introverted entrepreneur struggling creating content, this conversation will feel like a deep breath. 

We are joined by real estate pro and content creator Matt Lionetti, whose honest humor and refreshingly real videos have made him a standout in real estate marketing

Matt opens up about how he transitioned from the brink of quitting to breaking records, showcasing how authentic storytelling can cultivate brand growth and a loyal following. He shares essential insights into how to build a personal brand that stands out in a crowded marketplace and how to turn your personality—not perfection—into your secret sauce. 

He also sets the record straight on why you don’t need a viral moment to build a strong personal brand and why ‘authenticity’ isn’t always what you think.

This conversation serves as a reminder that the most effective personal branding and marketing strategies come from being your true self—boldly and unapologetically. 

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Follow Matt On Instagram: https://www.instagram.com/matt.lionetti/

Work With Matt: https://mattlionetti.com/

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Episode Highlights:

00:00 – Episode Trailer
01:52 – Meet Matt Leonetti
4:44 –    The Un-Googleable Truth: Matt’s Untold Stories
06:21 – Building A Personal Brand That Broke the Rules (and Worked)
26:12 – Marketing That Builds Community
29:21 – Mindset, Momentum & Marketing That Feels Good
34:35 – Personal Branding and stay human—without losing your edge

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online.  This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

 🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

Today we're revisiting our conversation with Sharran Srivatsaa and exploring how being open to feedback can be lead to significant business growth and build a strong personal brand.

Currently serving as President and Managing Partner at Acquisition.com alongside Leila and Alex Hormozi, Sharan Srivatsaa helps founders build extraordinary businesses. 

In this episode, Sharran breaks down his actionable Why / What / How / Now framework for creating impactful content (podcasts, Instagram Reels, keynotes & more) and shares a three-step “be coachable” protocol designed to help you learn faster, implement better, and grow smarter.

Whether you're an introverted entrepreneur looking to level up your social media or strategize your marketing efforts for business growth, this episode provides practical takeaways. 

Find out how to define your hand-raise offer, track its impact, and elevate your personal brand with weekly audio updates that surface blind spots. 

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• Connect with Sharran on Instagram
• Visit Sharran's website
• Check out Aquisition.com
• Listen to Sharran's podcast 

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online.  This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

 🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

Social Media Marketing feeling a little extra challenging these days? You’re not alone. 

In this episode of Not Nice. Clever., we are break down what’s really working on Instagram in 2025—from using keywords for Instagram SEO, to creating carousels that keep people swiping, to understanding why engagement is about more than just likes.

In This Episode We Share:

• How one luxury real estate agent used keyword-driven posts to go viral and attract new leads
• Why you should start thinking of Instagram as “interest media” (and how that shift changes your content strategy)
• The latest Instagram updates: carousels, mixed media posts, dubbing in other languages, and what’s changing with highlights
• Practical ways to boost engagement—without feeling overwhelmed or chained to the algorithm

If you’ve ever felt stuck, ghosted your account for a while, or wondered why your content isn’t getting seen, this conversation will help you reset, reframe, and grow with intention.

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online.  This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

 🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

Big companies buy, sell, merge, and rebrand all the time and with Compass Real Estate's recent acquisition announcement, now felt like the perfect time to talk about why personal branding is SO important for ALL entrepreneurs!

This isn’t just about real estate. 

Your personal brand is your most reliable insurance policy, no matter what industry you’re in.

This episode is your reminder that if you’re building your career or while hiding behind someone else's logo, you’re building on borrowed land. This is true for brokerages, social media platforms or affiliate partners!

Check out Candice's Instagram carousel about this topic!

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online.  This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

 🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

Could personal branding make you internet-famous? 

This week we’re talking with Whitney Uland - celebrity life coach, podcast host, and founder of How To Be Famous, who is rewriting the rules of visibility and proving that fame isn’t reserved for a chosen few.

Whitney believes anyone can be famous (yes, even introverted entrepreneurs like all of us here in the Clever Crew), and she’s sharing how entrepreneurs, creators, and even introverts can claim their spotlight to achieve next level business growth. 

Together, we unpack:

• Why social media has leveled the playing field when it comes to building influence.
• How to see fame as a neutral resource you can leverage for opportunity, business, and impact.
• The mindset shifts that create what Whitney calls “celebrity energy”—the magnetic presence that draws people in.
• How to navigate the vulnerability that comes with being visible online.

If you’ve ever wondered whether you really have “what it takes” to grow an audience, this episode will challenge the story you’ve been telling yourself and give you a new way to think about social media and fame.

Episode Notes: 

• Checkout Whitney's Podcast
• Work With Whitney
• Follow Whitney on Instagram

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online.  This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

 🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

The loneliness epidemic is real — but it’s not hopeless.  

In this episode of Not Nice, we explore how introverted entrepreneurs can overcome social anxiety and master the art of personal branding. 

Join Human Connection Specialist and TEDx speaker, Brian Miller, as he reveals his journey from magician to a leading voice on connection. Discover practical strategies through his unique ‘Natural Networking Introduction’ framework that transforms personal branding into meaningful relationships. 

Learn how opportunities look like people and how introverts can seize these moments instead of missing them. 

Packed with actionable insights, this interview is essential for entrepreneurs aiming to boost their brand growth and business connections. 

Don't miss out on the chance to elevate your personal brand and thrive in both personal and professional life!

• Brian Miller Website
• Brian Miller TedX Talk "How To Magically Connect With Anyone"

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online.  This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

 🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

In this episode, we explore the importance of performance strategies for introverted entrepreneurs. 

Performance isn’t just for athletes, it’s the missing piece in your business playbook that can lead to significant brand growth. 

Join us as we sit down with Khai McBride, a business performance coach and former competitive gymnast who has empowered everyone from Olympic athletes to top-producing entrepreneurs. 

Khai reveals that 80% of success hinges on mindset and discusses why many fail at implementation. He introduces his Shift, Grow, Scale framework, designed to help you overcome plateaus, reinvent your personal brand, and finally execute the strategies you've long known you should pursue. 

If you’re a real estate agent, mortgage pro, or simply feeling stuck, this conversation will ignite your motivation to stop overthinking and start performing at your highest level for impactful brand growth.

Work With Khai: https://www.khaimcbride.com/

Connect With Khai On Instagram: https://www.instagram.com/khaimcbride

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online.  This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

 🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

Entrepreneur fam, are you ready to transform your LinkedIn into a client-generating machine? 

In this episode of Not Nice. Clever, we delve into powerful LinkedIn lead generation strategies with Personal Brand Strategist Tyler Mount. 

Learn the essential three-step strategy that transformed his business into a six-figure success in just one year! 

Tyler dives deep into personal branding techniques and the intricacies of LinkedIn marketing, providing insights on how to optimize your profile for maximum visibility and employ networking tactics that feel authentic. 

Discover how to navigate the LinkedIn algorithms and use content marketing strategies that convert followers into paying clients. Plus, find out why setting boundaries can boost your earning potential. If you're looking to elevate your branding and marketing game in 2025, grab your notebook and get ready to learn!

• Work With Tyler: www.tylergmount.com | www. henrystreetcreative.com
• Instagram:   / tylergmount  

Subscribe to Not Nice. Clever for more no-BS business strategies that actually work. New episodes every week!

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online.  This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

 🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

Struggling with your social media content? What if the struggle you’re hiding is actually the story your audience needs to hear?

That’s exactly what happened to Eric Simon, aka The Broke Agent  went from awkward open houses and commission panic… to running one of the most influential media brands in real estate.

In this episode, we go beyond the memes. Eric breaks down how he built BAM Media, why most agents are still getting content completely wrong, and what it actually takes to stand out online in 2025.

In this episode we are breaking down down:

• How Eric turned memes into viral real estate brand
• What most agents get dead wrong about content
• Why BAM Camp in Arizona this September is the place to be if you're serious about growing in this new era of real estate + media

If you’re an agent, creator, or entrepreneur who’s tired of boring content that doesn’t convert—this episode is your cheat code. Eric doesn’t hold back, and neither do we.

🎟️ Learn more about BAM Camp: bamcamp.live

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online.  This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

 🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

Is luck actually random—or can you create your own?

Today’s guest, Nicole Perone, says luck isn’t some mystical force reserved for the chosen few. It’s a strategy—and she’s living proof. As the SVP at the #1 retail mortgage company and host of The Billion Dollar Banker podcast, Nicole has been studying what she calls the science of luck!

In this episode, we dig into what it really takes to create your own opportunities through personal branding and strategic thinking. 

Nicole shares how she broke into a male-dominated industry at just 23, scaled to leading a $2B mortgage team by 33, and the mindset shifts that helped her rise fast and lead with impact.

We’re talking:

• The psychology of high performers
• How to build your own momentum when no one’s clapping yet
• Imposter syndrome (and what to do when it creeps in)
• The not-so-glamorous truth behind “overnight” success

If you’ve ever felt stuck, underestimated, or like you’re waiting for permission—this episode is your wake-up call to stop waiting and start owning your next big move.

Show Notes: 

• Check Out The Billion Dollar Banker Podcast 
• Follow Nicole On Instagram
• Nicole's Book Recommendation: Discipline Is Destiny 

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online.  This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

 🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE