January has a way of telling the truth.

Because once the hype dies down and the "new year, new you" noise fades, you're left with a simple question:

Do I actually want another year of this business? Not because it's failing. But because it's working… and still doesn't quite fit.

In this episode, we're diving into what to do when nothing's wrong, it's just time for an upgrade.

Topics discussed in this episode include:

• The hidden cost of "fine" (and why it keeps you stuck).

• How endurance can be mistaken for sustainability.

• Why you don't need a big old breakdown to justify a change.

• What an intentional upgrade looks like for 2026.

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

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