In this episode, we’re joined by Ferris Wheel Jay—an Emmy-winning Creative Director, Platinum Producer, and the voice behind the wildly popular Instagram series What is New York.

Jay takes us on a journey through his Brooklyn roots, raised by two loving yet no-nonsense Abuelitas who enrolled him in military school, yet gave him with lessons in making Puerto Rican Sofrito. He shares on what it’s like to feel deeply connected to his Latino identity despite not speaking Spanish, the moment he overdosed and how he’s turned his authenticity into a superpower.

We dive into his creative path—from landing collaborations with French Montana, Jay-Z’s Planes, and Timberland, to the hustle and heart behind his Emmy win. Along the way, Jay reflects on how nurturing his inner child and a love for all things creative shaped a career he’s truly passionate about.

This is a story about culture, creativity, and staying true to yourself in the city that never sleeps. 

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