My guest Sarah Jansel (The Shopify Queen) is the CEO of Jansel & Co, where she and her team build, brand, and grow awesome websites on Shopify and Kajabi. Our discussion dives into all things holidays and serving your customers. Sarah shares many options for product-based and service-based businesses on how to offer sales, discounts, deals, and more (especially during the holiday season).

We also got into how to utilize common pain points to determine when you should drop new offers and have deals so that you can target times that most benefit your customer. Maybe you're wondering which method offers the best conversion between email, social, and ads, tune in for Sarah's holistic marketing plan and how to leverage your email list to make sales. Take note of these do's and don'ts for offering a Black Friday or holiday deal!

* Find Sarah on IG @sarahjansel * Visit the Jansel & Co website www.janselandco.com

* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Related episodes: How to Know if Your Business is Profitable Resisting Financial Fear in Uncertain Times with Belinda Rosenblum The Three Things it Took to Double My Revenue Every Year * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.