Olympian Colleen Quigley joins the show to talk about her groundbreaking new running team: Meridia (01:00). We discuss how the name and identity were developed to reflect a fresh, feminine, athlete-driven brand (03:50), and how Colleen has evolved into a startup entrepreneur running a media-forward, athlete-first team (09:15). She breaks down what makes Meridia structurally different from other pro teams (13:45), the creative process behind the visuals and branding (18:07), and how merch and artist collaborations are already in motion (21:18). Colleen shares how Lululemon supported her vision and why the team’s multi-sponsor model matters (23:00), and critiques the current structure of professional track and field (25:36). We explore athlete representation, the road to LA 2028, and Meridia’s long-term vision (29:49, 32:09). Finally, Colleen previews upcoming events, including the virtual Meridia Mile and Boulder activations (39:16).

Sign up for the Meridia Mile (Aug 9): https://www.movemint.cc/events/meridia-mile

Follow Colleen Quigley: https://www.instagram.com/steeple_squigs/

More on Meridia: https://www.instagram.com/teammeridia/

Subscribe for more: https://www.youtube.com/@MarathonHandbook

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