412: Omnitracs CEO Ray Greer discusses innovations in the $800 billion trucking industry. Ray describes the issues that truck drivers face today, and he cites that the single greatest advancement Omnitracs can make for the driver is to automate their life so that they just have to drive. Truck drivers spend too much time finding the loading dock, going in and out of navigation applications, and waiting. To provide a more user-friendly experience, Ray has engaged third parties to accelerate the modernization of Omnitracs’ platform, to bring automation to the driver’s lives, and to migrate Omnitracs’ to a cloud-native platform. We also discuss Omnitracs’ usage of machine learning, why technologist focused on autonomy are not thinking about the potential challenges autonomous trucks would cause, the massive impact Omnitracs is able to have on the industry, among other topics.