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Dive into the vast world of data with Steve White, Founder/CEO of Clarivoy, as he unravels the intricacies of handling 1 billion rows of data every month!
In this episode, Paul Daly and Kyle Mountsier sit down with Steve White, the data maestro behind Clarivoy, to discuss the ever-evolving digital landscape in the automotive industry. Steve shares his journey from selling banner ads to becoming a pioneer in automotive search marketing, emphasizing the importance of first-party data and the challenges of the impending cookieless future.
In a lighter vein, the trio also delves into fun anecdotes about hair maintenance for the bald and the serendipitous story of how Steve's book recommendation led to a significant event at ASOTU CON. This episode is a blend of insightful data discussions and delightful banter, making it a must-listen for anyone keen on understanding the digital shifts in the automotive world.
Timestamped Takeaways:
0:00 - Paul and Michael's humorous banter about hair maintenance.
1:48 - Introduction to Steve White and his expertise in data.
3:04 - Steve's entry into the auto industry and his early ventures.
5:02 - The transition from selling banner ads to deep tech in auto.
9:12 - The importance of first-party data and the challenges of a cookieless future.
15:46 - Actionable steps for dealers to prepare for the digital shifts.
20:44 - Steve's excitement about data collaboration and partnership opportunities.
22:34 - The serendipitous story of how Steve's book recommendation led to a significant event at ASOTU CON.
Steve White is the CEO and Founder of Clarivoy.
⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email!
https://www.asotu.com
✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture.
🎧 Like and follow our other podcasts:
Automotive State of the Union
ASOTU CON Sessions
View all episodes
By More Than Cars Media Network
5
99 ratings
Send us Fan Mail
Dive into the vast world of data with Steve White, Founder/CEO of Clarivoy, as he unravels the intricacies of handling 1 billion rows of data every month!
In this episode, Paul Daly and Kyle Mountsier sit down with Steve White, the data maestro behind Clarivoy, to discuss the ever-evolving digital landscape in the automotive industry. Steve shares his journey from selling banner ads to becoming a pioneer in automotive search marketing, emphasizing the importance of first-party data and the challenges of the impending cookieless future.
In a lighter vein, the trio also delves into fun anecdotes about hair maintenance for the bald and the serendipitous story of how Steve's book recommendation led to a significant event at ASOTU CON. This episode is a blend of insightful data discussions and delightful banter, making it a must-listen for anyone keen on understanding the digital shifts in the automotive world.
Timestamped Takeaways:
0:00 - Paul and Michael's humorous banter about hair maintenance.
1:48 - Introduction to Steve White and his expertise in data.
3:04 - Steve's entry into the auto industry and his early ventures.
5:02 - The transition from selling banner ads to deep tech in auto.
9:12 - The importance of first-party data and the challenges of a cookieless future.
15:46 - Actionable steps for dealers to prepare for the digital shifts.
20:44 - Steve's excitement about data collaboration and partnership opportunities.
22:34 - The serendipitous story of how Steve's book recommendation led to a significant event at ASOTU CON.
Steve White is the CEO and Founder of Clarivoy.
⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email!
https://www.asotu.com
✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture.
🎧 Like and follow our other podcasts:
Automotive State of the Union
ASOTU CON Sessions
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