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Dive into the vast world of data with Steve White, Founder/CEO of Clarivoy, as he unravels the intricacies of handling 1 billion rows of data every month!

In this episode, Paul Daly and Kyle Mountsier sit down with Steve White, the data maestro behind Clarivoy, to discuss the ever-evolving digital landscape in the automotive industry. Steve shares his journey from selling banner ads to becoming a pioneer in automotive search marketing, emphasizing the importance of first-party data and the challenges of the impending cookieless future.

In a lighter vein, the trio also delves into fun anecdotes about hair maintenance for the bald and the serendipitous story of how Steve's book recommendation led to a significant event at ASOTU CON. This episode is a blend of insightful data discussions and delightful banter, making it a must-listen for anyone keen on understanding the digital shifts in the automotive world.

Timestamped Takeaways:

• 0:00 - Paul and Michael's humorous banter about hair maintenance.
• 1:48 - Introduction to Steve White and his expertise in data.
• 3:04 - Steve's entry into the auto industry and his early ventures.
• 5:02 - The transition from selling banner ads to deep tech in auto.
• 9:12 - The importance of first-party data and the challenges of a cookieless future.
• 15:46 - Actionable steps for dealers to prepare for the digital shifts.
• 20:44 - Steve's excitement about data collaboration and partnership opportunities.
• 22:34 - The serendipitous story of how Steve's book recommendation led to a significant event at ASOTU CON.

Steve White is the CEO and Founder of Clarivoy.

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