In this episode, I discuss some of the challenges and triumphs of evolving a business, sharing personal experiences from my journey as a CPA and business owner. I explore the idea that what got you here won't necessarily get you there, and how this constant need for evolution can feel like starting over at each new business level. I also discuss the concept of sunk cost bias and how difficult it can be to let go of past efforts to redirect focus toward new goals. Join me as I highlight the importance of being selective with opportunities, using the analogy of my adopted puppy, Lola, to illustrate the scarcity mindset entrepreneurs often face. Tune in for insights on making strategic decisions, saying no to past desires, and committing to your future self and business growth. Don't miss out on these valuable lessons that can help you maneuver through your own entrepreneurial journey.

What You'll hear in this episode:

[00:50 The Evolution of Business

[02:05] Challenges of Constant Change

[03:55] Opportunities and Shifting Desires

[06:25] The Importance of Saying No

If you like this episode, check out:

When to Persist or Pivot with Lori Harder

The Little Things That Unlocked Growth in My Business and Life

3 Voices You Need to Silence to Succeed

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The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.