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The SEC might be the best conference in college football right now, so why does the propaganda machine still feel necessary?

In this episode, John Kurtz breaks down the SEC’s strong start, the constant schedule chest-puffing around Oklahoma and other league teams, and why overselling the conference may actually hurt its credibility.

Plus, College GameDay is heading to another SEC campus instead of Boise State-Western Michigan. Is that just the reality of modern college football and TV economics?

And in the Big 12, Oklahoma State-West Virginia might be the most fascinating game of the entire weekend. We break down the matchup, the quarterbacks, the contrasting offensive styles, and what this game could mean for the Big 12 race.

Also covered:

* Utah vs Iowa State
* Kansas State vs Cincinnati
* Texas vs Tennessee
* Oregon vs USC
* Ole Miss vs Florida
* Texas A&M vs LSU
* The biggest Week 4 college football storylines

Subscribe to Open For Business for college football analysis on the Big 12, SEC, Big Ten, ACC, College Football Playoff, realignment, media money and the biggest forces reshaping the sport.

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College football delivered another wild Saturday, and we’re breaking down the biggest results from across the country.

LSU headlines the conversation, while West Virginia made a major statement with a ranked win over Virginia and BYU’s offense exploded in a dominant performance against Colorado State. The Mountaineers are suddenly 3-0 and pushing their way into the Big 12 contender conversation, while BYU continues to look like one of the league’s most dangerous teams.

We’ll also get into Kentucky’s stunning road win over Texas A&M, whether the Aggies are already missing Collin Klein, Louisville’s explosive offense after beating SMU, Utah’s dominant shutout of Utah State, USC surviving Rutgers, Oklahoma’s ugly night against New Mexico and everything else that stood out from a packed college football Saturday.

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BYU is officially a top-10 team. But are the Cougars really a College Football Playoff-caliber team, and how many top-10 teams does the Big 12 actually have?

We break down BYU’s rise to No. 9, the explosiveness Legend Glasker has added to the offense, why Bear Bachmeier is taking fewer hits, and how much BYU’s early national credibility could matter for the playoff race. Plus, where Utah and Texas Tech fit into the Big 12’s top tier, my latest Big 12 power rankings, and what the AP Top 25 got right and wrong this week.

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Newsletter: [https://bit.ly/OFBNewsletter](https://bit.ly/OFBNewsletter)

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College football delivered another wild Saturday, and we’re breaking down the biggest results from across the country.

LSU headlines the conversation, while West Virginia made a major statement with a ranked win over Virginia and BYU’s offense exploded in a dominant performance against Colorado State. The Mountaineers are suddenly 3-0 and pushing their way into the Big 12 contender conversation, while BYU continues to look like one of the league’s most dangerous teams.

We’ll also get into Kentucky’s stunning road win over Texas A&M, whether the Aggies are already missing Collin Klein, Louisville’s explosive offense after beating SMU, Utah’s dominant shutout of Utah State, USC surviving Rutgers, Oklahoma’s ugly night against New Mexico and everything else that stood out from a packed college football Saturday.

Subscribe to Open for Business for college football analysis covering the Big 12 and the biggest stories shaping the sport on and off the field.

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Texas Tech looked to be in real trouble after falling behind Houston 10-0, but the Red Raiders finally woke up and took control.

We’re live breaking down Texas Tech’s comeback win over Houston, what changed after the slow start, the biggest performances of the night and what this result says about the Red Raiders moving forward in the Big 12 race.

Did Texas Tech prove something tonight, or should the early struggles against Houston still be concerning?

Subscribe to Open for Business for college football analysis, Big 12 coverage, instant reactions and the biggest stories shaping the sport.

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#TexasTech #RedRaiders #Big12 #CollegeFootball #HoustonCougars

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Lane Kiffin’s return to Oxford is dominating the college football conversation, but are LSU-Ole Miss actually overshadowing better and more consequential games this weekend?

We break down the chaos surrounding Kiffin’s return, why Texas Tech-Houston could have massive Big 12 Championship implications, and whether the Red Raiders are still the bully on the block after a shaky start to the season. Plus, Wednesday Night Vibes on SMU-Louisville, North Carolina-Clemson, Mississippi State-South Carolina, West Virginia-Virginia, Arizona State-Kansas and more.

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Oklahoma State is suddenly back in the Big 12 title conversation after a stunning win over Oregon. Carson Cunningham of Pistols Firing joins Open for Business to explain why he still believes the Cowboys can win the Big 12 despite their shocking Week 1 loss to Tulsa.

We break down what changed between Tulsa and Oregon, why Oklahoma State’s performance may not be a fluke, Eric Morris’ impact, the Cowboys’ improved defense, their financial investment in the program and whether OSU can emerge as a legitimate Big 12 championship contender.

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BYU and Utah look like the Big 12’s best teams through two weeks. Does the conference championship run through the state of Utah? We break down BYU’s win over Arizona, Legend Glasker’s impact, and Utah’s dominant performance against Arkansas behind Devon Dampier and Wayshawn Parker.

Plus, did Oklahoma State’s upset of Oregon prove the Cowboys are legitimate Big 12 title contenders? We discuss Drew Mestemaker’s breakout performance, concerns about Dan Lanning, and why consistency still matters. And was Nick Saban right about SEC vs. Big Ten depth? We examine his comments and run through rising and falling stocks across the Big 12 and ACC.

Subscribe to OFB College Football for analysis of the games, programs, and forces shaping the sport. Get the OFB newsletter: https://bit.ly/OFBNewsletter

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OFB After Dark is LIVE after a wild Saturday night in college football. What is wrong with Texas Tech after another shaky performance against Oregon State? We break down the biggest concerns surrounding the Red Raiders and what they mean for the Big 12 race.

Plus, Texas pulls off an unbelievable fourth-quarter comeback to stun No. 1 Ohio State, and Iowa does what Iowa always seems to do, grinding out another Cy-Hawk win over Iowa State.

We’re breaking down Texas Tech, Texas-Ohio State, Iowa-Iowa State and all the biggest storylines from Saturday night across college football.

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BYU showed championship mettle in its win over Arizona. After trailing at halftime, Kalani Sitake’s Cougars answered the challenge and opened Big 12 play with a statement about their toughness. John Kurtz breaks down BYU vs. Arizona, Bear Bachmeier’s performance and what this win says about the Cougars’ Big 12 championship and College Football Playoff hopes.

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