Optometry Profits Revealed with Peter Precht

Why communication is the real technology in eye care

Peter Precht is joined by Jacob From, a 25-year veteran optometrist and manager, for a practical conversation about how eye care teams explain technology to patients without losing trust. They dig into the gap between technical product language and real-world patient benefits, plus how online ordering, in-store education, and myopia management are reshaping the patient journey. In this episode:

• Jacob From shares how working as both optometrist and store manager in Denmark shaped his view of the full customer journey.

• The conversation focuses on translating advanced lens and coating technology into language patients actually understand.

• Peter and Jacob explore why invisible products like lenses must be sold through benefits, not logos or technical names.

• They discuss how consistent training across front staff, optometrists, and dispensing teams protects trust and improves outcomes.

• The episode examines the rise of online eyewear ordering and why simple products can work online, while advanced solutions still need in-store expertise.

• Jacob explains how store education can reduce confusion when introducing new technologies like drive lenses, blue light coatings, and progressive designs.

• They compare consumer expectations in online retail with the service and guidance patients still want from professional eye care.

• Myopia management comes up as a treatment-based model that requires ongoing patient and parent communication, not a one-time sale.

• The discussion returns repeatedly to one core point: patients want their life back, not just a product.

Timestamps: 00:00 - Peter introduces Jacob From and the episode’s focus on technology and patient communication 01:16 - Jacob’s background as both optometrist and store manager in Denmark 02:33 - How Jacob helped launch new products across Nordic markets 03:49 - Why technical lens language often fails with patients 04:52 - Selling invisible benefits instead of product names 06:01 - Turning patient complaints into lens recommendations 07:53 - Drive lenses and blue light coatings as examples of translating benefits 10:42 - Differences between Essilor and Specsavers product strategy 11:10 - Why inconsistent explanations damage trust and loyalty 13:03 - Diagnosing life, not just reading a prescription 15:43 - Using online channels for standard products while reserving advanced solutions for in-store care 17:07 - Why professional expertise still matters in a digital marketplace 20:02 - The ideal customer journey when one person handles the whole process 21:28 - Why everyone in the store should share the same core explanation 23:24 - How handoffs change between corporate and independent settings 25:13 - The danger of keeping customers on old technology just because they are “happy” 27:59 - Why eye care businesses must embrace technology instead of resisting it 30:59 - The V-shock measurement example and how storytelling drives adoption 33:14 - Visual office, progressive lens demos, and why paper drawings still work best 38:05 - How Jacob structured lens ranges around clear consumer benefits 41:23 - Matching lens design philosophy to patient expectations 43:15 - Why simple online ordering becomes complicated for advanced eyewear 45:40 - Online contact lens shopping and the problem of price-only loyalty 46:54 - Subscription-based contact lens care and recall in Denmark 51:51 - Myopia management as an ongoing treatment, not a quick fix 57:24 - Technology only takes away business if professionals ignore it 58:53 - Why a little explanation unlocks patient interest and willingness to pay 61:02 - Giving people their life back through better technology and better workflows

Jacob From

 M: +45 40 90 90 70

E: [email protected]

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LinkedIn: linkedin.com/in/jacobfrom

Link to more background info: https://bit.ly/4wWIm2K

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Talk with Peter Precht: https://calendly.com/peter1-1/60min

Tom Sasso on opticianry, social media, and making eyewear personal

Peter Precht talks with Tom Sasso, an optician and optical manager who has built a strong presence on TikTok and Instagram by teaching, styling, and advocating for better patient experiences. The conversation covers Tom’s path into eye care, how he thinks about frame selection, inventory cleanup, independent eyewear, and why relationships matter more than transactions. They also dig into online ordering, smart eyewear, photochromic options, and how opticians can use social media to educate rather than gatekeep.

Key topics

• Tom’s path into opticianry
  • He started in eye care in 2018 after working admin in a family optometry practice in New Jersey.
  • A move to Michigan led him to a local optometrist hiring an optician in Holland, where he spent nearly seven years.
  • He later moved into optical management at an optometry practice near Jenison, Michigan, while also working part-time at a boutique shop.
• How he got obsessed with eyewear
  • Tom says meeting reps and designers for independent eyewear changed everything.
  • He became deeply interested in what frames can do for style, confidence, and self-expression.
  • His background in fashion, including watching Project Runway, also shaped his approach.
• Why opticianry is really about people
  • Tom describes opticianry as helping provide vision while also building people up.
  • He emphasizes that many patients dislike glasses because of how they feel about themselves, not just because of the prescription.
  • He focuses on listening first, then finding frames that fit the person’s lifestyle, wardrobe, and goals.
• Inventory cleanup and merchandising
  • Tom inherited a large backstock problem and worked with reps to exchange dead inventory for better-selling frames.
  • He stresses that inventory should support the patient experience, not overwhelm the sales floor.
  • His approach is to clear old stock, create better merchandising, and bring in fresher collection's patients have not seen before.
• Frame selection should start with the patient, not the frame board
  • He argues that opticians often fail by jumping straight to frames without understanding the consumer.
  • He looks at lifestyle factors like work, hobbies, and whether someone needs polarized lenses, secure fit, or everyday wearability.
  • He rejects styling every patient based on his own taste.
• Gendered frame boards are a bad habit
  • Tom explains that he reorganized one office’s frames by collection instead of by gender.
  • He says most frames are unisex and that steering a patient to the men’s or women’s section can undermine dignity and trust.
  • He uses gender-neutral language and asks pronouns when appropriate.
• Social media as education, not gatekeeping
  • Tom sees TikTok and Instagram as a way to educate other opticians and the public.
  • His content often debunks myths quickly and visually, especially around fit, A measurements, and frame size.
  • He believes opticians should share knowledge freely, not hoard it.
• Online ordering is a challenge, but also a learning opportunity
  • Tom has a love-hate relationship with online glasses sales.
  • He says many people order online because they are anxious, under-served, or budget constrained.
  • He will gladly help with PDs and adjustments, because good service can build long-term trust even if the sale happens elsewhere.
• Independent eyewear and value creation
  • Tom talks about the difference between mass-produced frames and thoughtfully designed independent lines.
  • He values craftsmanship, design intent, and supporting actual designers.
  • He also explains how lenses create value, not just frames.
• Smart eyewear and Meta glasses
  • Tom says he is skeptical of Meta glasses for most patients and is openly not enthusiastic about them.
  • He sees a place for them in low vision, hearing-related, and certain professional use cases.
  • His concerns center on privacy, misuse, and whether the product actually fits the customer’s needs.
• Photochromic and tints have improved a lot
  • Tom says photochromic technology has improved dramatically, especially newer generations like Transitions Gen S.
  • He’s also excited about fashion tints and colored lenses, which are becoming more popular with younger wearers.
  • His main criticism is that some opticians rely too heavily on technology instead of customizing for the wearer.
• Branding as an optician matters
  • Tom supports opticians branding themselves and building a personal identity.
  • He points to people in the industry who are known by their style, education, or social presence.
  • He sees personal branding as a way to create loyalty and communicate values clearly.
• The broader mission
  • Tom wants opticians to work together, share wisdom, and stop acting territorial.
  • He believes the profession will grow if opticians support each other and take pride in what they do.
  • The episode ends on a message of teamwork, education, and professional confidence.

Timestamps

00:00 - Introduction to Tom Sasso and why his perspective matters
 01:04 - Leaving admin work for opticianry in Michigan
 02:29 - How independent eyewear changed his career path
 03:27 - Moving into management, social media, and trade shows
 05:10 - How his social media presence began during a difficult personal season
 06:09 - Why opticianry improves vision and self-esteem
 09:14 - Why buying glasses feels overwhelming for consumers
 12:41 - Cleaning up a backstock problem and rebuilding inventory
 16:11 - Social media growth, expertise, and stopping gatekeeping
 18:00 - Debunking frame size myths and the limits of A measurements
 20:00 - Choosing different frame lines for different offices
 21:49 - Learning a new market’s demographics and price sensitivity
 23:47 - Why organizing frames by gender misses the point
 27:43 - Using gender-neutral language and asking pronouns
 28:40 - Radical inclusivity and making social media welcoming
 31:29 - Why people buy glasses online and what opticians can learn from it
 36:02 - A story about stolen frame designs and online counterfeits
 37:56 - A bad online-ordering example with a prescription and fit failure
 40:34 - A rare online success story with a low-prescription patient
 43:29 - Creating value through frame construction and lens education
 46:21 - How boutique social media differs from practice social media
 50:15 - Mobile opticianry and private, in-home styling
 53:30 - Why Tom is skeptical of Meta glasses for most patients
 55:23 - Legitimate use cases for smart eyewear
 57:31 - Photochromic technology and why it has improved
 59:24 - The danger of over-relying on technology instead of customization
 64:34 - Personal branding in opticianry and why it helps the profession
 67:19 - Final message: opticians should support each other

Talk with Peter Precht: https://calendly.com/peter1-1/60min

Optometry Profits Reveal with Tony Sommer

Peter Precht speaks with Tony Sommer, the recently promoted CEO and CCO of Treehouse Eyes, about pediatric myopia management, category education, and how the eye care industry is evolving around early intervention. They also dig into contact lens history, online eyewear ordering, insurance, and why patient access is not the same thing as patient care. In this episode, Tony shares how Treehouse Eyes operates, why myopia management should be treated like a disease, and how education from optometrists, pediatricians, and even schools could change outcomes for children. They also explore the tension between convenience, business models, and clinical responsibility in modern optometry.

Key topics

• Tony explains Treehouse Eyes as a mission-driven myopia management organization focused on helping children get better vision for life.
• The company owns three clinics and also supports a broader partner network with coaching, mentoring, accountability, and operational guidance.
• He breaks down House Resolution 2527 and why a federal framework for early vision screening could mirror the success of early auditory screening in children.
• Tony discusses the medicalization of myopia, including the AMA resolution that declared myopia a disease and why that could eventually influence reimbursement.
• Peter and Tony compare monovision, multifocal, and the practical challenges of contact lens fitting, especially for presbyopia.
• They talk through Treehouse Eyes’ global fee model, including why the practice does not take insurance and how that gives clinicians more freedom to adjust therapy.
• Tony emphasizes that insurance improves access, but does not guarantee care, and that trained clinicians are what ultimately matter.
• The conversation covers how parents often know very little about myopia, even though screen use, low outdoor time, and genetics all play a role.
• They examine the gray area around online eyewear ordering, including the benefits and problems of direct-to-consumer models like 1-800 Contacts and Warby Parker.
• Tony shares how a strong in-person optical experience changed his own frame selection for decades, reinforcing the value of skilled opticians and personalized care.
• They close by returning to category education, pediatric referrals, and the importance of getting in front of families earlier before myopia progresses.

Timestamps

00:00 - Introduction to Tony Sommer and Treehouse Eyes
 01:00 - What Treehouse Eyes does for pediatric myopia management
 02:20 - Why early vision screening matters for children
 03:30 - House Resolution 2527 and the auditory screening model
 05:00 - Tony’s contact lens background and presbyopia history
 06:20 - Monovision, multifocal, and fitting challenges
 10:25 - How Treehouse Eyes uses a global fee model
 12:27 - Why the AMA calling myopia a disease does matter
 14:10 - Pediatricians, screens, and early family conversations
 16:20 - Myopia prevalence and the limits of single-vision correction
 18:20 - The challenge of online ordering for myopia management patients
 20:40 - Insurance improves access, but not care itself
 23:03 - 1-800 Contacts as a convenience-first technology shift
 26:15 - Warby Parker, showrooming, and the return to physical retail
 31:15 - Consumer ordering stories and why convenience drives behavior
 35:26 - Tony’s own frame selection experience with a skilled optician
 39:34 - How HR 2527 could create infrastructure for broader screening
 44:48 - Treehouse Eyes’ category education and new patient intake model
 47:40 - Why myopia education is still the biggest missing piece
 51:33 - Tony’s Appalachian Trail story and the value of recharging

Key frameworks

• Global fee model - A bundled care approach that simplifies the experience for parents and preserves clinical flexibility.
• Category education - Teaching the public, pediatricians, and local providers that myopia is a disease and should be addressed early.
• Referral matrix - Building stronger referral pathways between optometry, pediatrics, and other care providers.
• Locus of control - Tony’s way of emphasizing that practices should focus on what they can directly influence, like local education and referrals.

Notable quotes

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“Insurance helps with access, but insurance in and of itself is not care.”

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“Myopia is the disease and should be treated as such.”

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“What I loved was I got my eye exam and the optician looked at my face and said, we’re going over here because these will look better on you.”

Tony’s links

• Treehouse Eyes: https://treehouseeyes.com
• https://www.linkedin.com/in/tsommerjr/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3ByRMefR4mQeyL0%2B3yAZOiKA%3D%3D

Talk with Peter Precht: https://calendly.com/peter1-1/60min

The Evolution of Eye Care: Insights from a Legacy in Optometry and Innovation.  Join us as we explore the rich history of optometry through the lens of Ryan Markey, whose family has been deeply embedded in the industry for generations. From early entrepreneurial ventures to groundbreaking technological advancements, this episode uncovers the lessons learned, innovations embraced, and challenges faced in the evolution of eyewear and eye care.  In this episode:

• Ryan Markey shares his family’s journey from colonial entrepreneurial roots to innovative leaders in optical manufacturing and retail.

• The story behind the first conveyor belt in an optical lab and its significance in streamlining production.

• How military service and early experiments with assembly line manufacturing influenced optical innovation.

• The rise and fall of Lee Optical’s 240-location empire and the differentiation between wholesale labs and retail chains.

• The evolution of frame manufacturing from metal patterns to jewelry-like craftsmanship.

• The importance of embracing new technologies such as blue blocking lenses and heads-up displays.

• Strategies for location selection and foot traffic optimization in retail optical stores.

• The declining focus on consumer education and how understanding market demands can fuel industry growth.

• The importance of camaraderie and collaboration in a competitive industry.

• Insights into future trends including meta and wearable technology’s role in eye care.

• Practical advice for opticians on pricing, branding, and building a competitive edge in an evolving landscape.

• Ryan’s call for industry unity and ongoing innovation to serve patient needs better.

Timestamps: 00:00 - Introduction to Ryan Markey and his family's legacy in optometry
02:03 - Early entrepreneurial ventures: from bottles to fast-freezing peas
03:02 - Military service and innovations during World War II
05:25 - Testing and adopting new optical equipment in family labs
06:53 - The growth of Lee Optical’s retail and wholesale operations
08:36 - Expanding labs across states and embracing conveyor systems
10:16 - The evolution of frame design from patterns to jewelry-quality craftsmanship
11:14 - The rise and transformation of Royal Optical and the chain’s growth
13:37 - Connecting family stories and the importance of mentorship
14:16 - Lessons learned from industry pioneers like Bill Benedict and Dean Butler
15:49 - Building relationships: camaraderie in the optical community
17:35 - Industry standards, safety, and the importance of quality over ego
20:08 - The future of eyewear: innovation, technology, and consumer trends
22:03 - The shift toward fashion and wardrobe-building over one-time purchases
23:24 - The value of quality frames and the misconception of “cost-effective” eyewear
25:19 - Training and education in your optical practice: raising the standard
27:19 - Impact of pay structures on product quality and staff motivation
29:42 - The rise of DIY optical boutiques and the importance of location
31:37 - Traditional and modern marketing strategies for optical success
33:32 - The importance of traffic, foot traffic, and location in retail success
36:22 - Industry evolution: adapting to changing consumer behaviors
38:22 - Innovation for future generations: tech in lenses and frames
39:46 - AI, data privacy, and personalized eyewear solutions
45:54 - Cutting-edge eyewear: the eagle-inspired UV filters and clip-ons
54:20 - The significance of superlative technology and product reliability
58:42 - Industry camaraderie, the need for collaboration, and shared success
63:37 - The industry's future: patient-centered care and technological integration
64:36 - Final thoughts on industry unity, innovation, and industry leadership

Key Frameworks & Ideas:

• The importance of embracing innovation with a focus on quality and user needs

• Location and foot traffic as fundamental retail growth strategies

• The role of camaraderie and industry collaboration for collective growth

• Future tech in eyewear: AR, AI, meta, and wearable devices

• Building a practice with ethical leadership and partnership with optometrists

Notable Quotes:

• "What makes people successful in our business is when they are willing to adapt to how the consumer is shopping."

• "The industry needs more camaraderie and the ability to work together to improve the patient experience."

• "You don't need the newest tech to be the best, you need the right tech for your practice."

Closing takeaway: This episode emphasizes that innovation, collaboration, and focusing on patient needs are the keys to future success in eye care. Whether through embracing new technology or fostering industry camaraderie, the future of optometry depends on a shared vision to enhance patient outcomes and practice sustainability.

Talk with Peter Precht: https://calendly.com/peter1-1/60min

In this episode, Peter Precht sits down with Dean Thompson, a seasoned optician with over 40 years of experience, to explore the evolving landscape of optical industry technology, education, and the vital importance of maintaining human relationships. As they discuss AI, refracting skills, industry collaboration, and strategies for future growth, listeners gain actionable insights into staying relevant and effective in a rapidly changing field.Key topics:

• How AI can enhance patient engagement and operational efficiency without replacing human touch

• The significance of hands-on practical training and education models for opticians

• Differences in refracting capabilities and regulations across Canadian provinces

• The impact of online virtual try-on technology and access challenges in diverse geographic regions

• The future of industry collaboration between optometry, ophthalmology, and opticianry

• Strategies for identifying niche markets and managing profit bleed through technological tools

• Reflections on recent innovations, from blue light filtering to equipment upgrades, and their medical relevance

• The importance of mentoring, industry camaraderie, and passing on knowledge to new generations

Timestamps:00:00 - Introduction to Dean Thompson and his extensive optical career
 02:48 - The role of AI in improving the patient experience and reducing mundane tasks
 04:37 - Resistance within the industry to new technology and the importance of balance
 07:07 - The Canadian refracting landscape and regional licensing differences
 09:10 - Industry collaboration and advocates for a united health care team
 12:04 - How AI can assist with inventory management and patient data analytics
 15:37 - Common challenges in global optical practices and solutions for developing markets
 19:36 - The influence of online marketforces and the Serengeti model's challenges
 23:00 - Educating new opticians: practical training, mentorship, and certification pathways
 27:21 - Dean’s passion for passing industry knowledge through his Eye Care Coach program
 30:55 - The deep personal satisfaction of opticianry and maintaining industry integrity
 35:17 - The impact of emerging technologies like AI and the importance of human oversight
 39:06 - Myths of blue light filter products and the importance of medical validation
 43:14 - Leveraging AI for patient engagement and marketing strategies
 48:17 - Comparing AI analysis versus human expertise in assessments and diagnosis
 53:45 - The future of specialized procedures like RGP lenses and industry niche markets
 58:06 - Building beyond licensing: creating pragmatic, tiered learning pathways
 62:05 - The potential for international collaboration, shared challenges, and passing the torch
 64:13 - Closing thoughts: the importance of unity, innovation, and mentorship in the industryResources & Links:

• Eye Care Coach - Dean Thompson's platform for industry mentoring and education

• Canadian Optician Licensing Info - Details on provincial licensing and certification pathways

• Serengeti Eyewear - High-end eyewear brand facing online market challenges

• AI Note Takers (Various Apps) - Tools for patient interaction and office workflow optimization

• Blue Light and Circadian Rhythms Research - Scientific articles on blue light impact and product efficacy

• Optometry & Optical Industry Conferences - Opportunities for ongoing education and industry networking

Connect with Dean Thompson:

• LinkedIn

 Dean Thompson | LinkedIn

• Twitter

This episode underscores the critical balance between technological advancement and human relationship building to propel the opticianry industry forward. Tune in to explore practical strategies for future-proofing your practice and supporting industry growth.

Dean Thompson
Eye Care Coach
https://www.eyecarecoach.com
https://www.linkedin.com/in/eyecarecoach

Talk with Peter Precht: https://calendly.com/peter1-1/60min

Most opticians kill their biggest opportunities by sticking to old-school sales tactics. Rick Peralta, the Optical Jedi, reveals the transformative power of personal branding and genuine connection—tools that turn routine appointments into memorable experiences. When you're willing to go beyond prescription filling and embrace the craft of true engagement, you unlock loyalty, referrals, and a reputation that precedes you. 

In this episode, Rick shares his journey from a high school curiosity about optics to becoming a celebrated industry influencer. You'll discover how his mission to educate patients—using simple metaphors and storytelling—can bridge the gap between technical expertise and real patient needs. We break down essential techniques like active listening, creating personalized experiences, and leveraging social media to build a brand that embodies your unique style and values. Whether you’re a seasoned pro or new to the field, you'll learn how to foster genuine relationships that lead to long-term success. We also reveal the inside scoop on the evolution of lens technology, the importance of staying engaged with emerging innovations, and practical tips for elevating your craft. Rick emphasizes how a focus on human connection and authentic storytelling can differentiate you in a crowded marketplace—especially as the industry shifts toward more integrated, patient-centered care. 

This isn’t just about selling glasses; it’s about crafting a professional identity that resonates deeply with your community. Perfect for opticians eager to redefine their role, boost confidence, and create a legacy of excellence. If you're ready to elevate your practice and truly make an impact, this episode will inspire and equip you to turn every patient encounter into a branding opportunity you can be proud of.Rick Peralta is a veteran optician, founder of the Optical Jedi brand, and passionate educator known for transforming the way eye care professionals connect with their patients. His insights are rooted in decades of hands-on experience working with high-profile clients and pushing the boundaries of traditional eyewear fitting.

Talk with Peter Precht: https://calendly.com/peter1-1/60min

Most children face a daunting journey with eye care, but Danielle Crull’s innovative approach turns their experience into a positive adventure — blending cutting-edge technology, compassionate design, and playful engagement. Discover how her practice, 'A Child's Eyes,' reinvents pediatric eye care with a unique, kid-friendly environment that fosters comfort, trust, and even fun, transforming the way children experience glasses and eye health. From a space that feels like a cozy street in town, to her pioneering Truffles organization inspiring children across the globe, Danielle shares practical insights on making vision care accessible, less intimidating, and more effective. You'll learn about breakthrough tools like the Stellest lens for early detection of vision issues, and how her organization’s programs encourage young kids to wear patches and glasses with confidence. She discusses the profound importance of connecting with parents, dispelling myths, and emphasizing kindness as a foundational value in all interactions. We break down: Why the focus on environment and experience trumps traditional methods, the power of play and storytelling to alleviate fear, how new legislation and certification are shaping the future of opticianry in Pennsylvania, and the role of innovation in reducing misunderstandings about blue light and myopia control. Danielle’s journey reveals the crucial role of ongoing education, legislation, and authentic relationships in elevating eye health standards. This episode is essential listening for any practitioner or parent eager to understand how a holistic, empathetic approach can dramatically improve outcomes for children’s vision. If you believe eye care should be fun, friendly, and effective, Danielle’s insights will inspire you to see possibilities beyond traditional models — because the future of vision starts with kindness and innovation. Danielle Crull is the owner of A Child’s Eyes and a passionate advocate for early eye care and innovative pediatric solutions. Her organization, Truffles the Kitty, has gained international recognition by inspiring children worldwide to embrace their vision journeys with excitement and confidence.  Perfect for opticians, pediatric practitioners, parents, and anyone interested in transforming children's eye health — this episode fuses heartfelt stories, breakthrough technology, and actionable strategies to redefine what’s possible in visual wellness.

Talk with Peter Precht: https://calendly.com/peter1-1/60min

Most optometrists and optical professionals are terrified AI will replace human connection — but what if AI could actually amplify your authenticity instead of replacing it? Dimitri P, founder of Premier Connect AI, reveals how human-led technology is transforming patient care without sacrificing the core ethics of personalized service. In a world overwhelmed by automation, he shares the groundbreaking framework that helps practices cut manual tasks by up to 30 hours weekly—all while strengthening genuine patient relationships. Dimitri broke free from the fear of AI replacing human touch by building systems that support, not overshadow, the art of optometry. You'll discover how AI can streamline communication, elevate your practice’s authenticity in digital spaces, and serve as a resource rather than a replacement. We break down simple, practical first steps to introduce AI into your practice — without the tech overwhelm or losing your human touch. Dimitri's approach not only increases efficiency but also transforms your team into trusted advisors, creating a practice where patients feel truly valued and understood. Perfect for solo practitioners, busy clinics, or anyone wanting to reclaim their time and passion for patient care. This episode is an essential listen for anyone feeling the pressure to adapt in a rapidly changing digital landscape. Learn how to leverage technology ethically and authentically, ensuring your practice thrives in the AI era. Find out how a human-led AI strategy can give you the confidence to compete and connect on a deeper level — all while making more time for what you do best: caring for patients. Get ready to reshape your workflow and rediscover the art of optical care. Why this works:
This description grabs attention by flipping the common fear of AI—highlighting instead its potential to enhance human connection. It targets overwhelmed practitioners seeking practical, non-intimidating solutions, promising tangible improvements within 30 days. The focused insights and step-by-step approach create curiosity and position the episode as must-listen for future-proofing your practice. 

Talk with Peter Precht: https://calendly.com/peter1-1/60min

A discussion with Michelle Cereo about new technologies and the new legislation being introduced in the state of PA. How we are leading the way and the opportunities and challenges ahead for opticians within the eyecare industry are fully on the plate in PA. We have spent a bunch of our own time as a group, member and non-members of the Opticians Association of PA, all came together to craft the future of opticians in eyecare for the state and hopefully to make a blueprint of how other states can follow along.

Talk with Peter Precht: https://calendly.com/peter1-1/60min

New Trailer for Optometry Profits Revealed

Talk with Peter Precht: https://calendly.com/peter1-1/60min