Struggling to turn followers into clients? Your shortcut to smarter marketing. Learn how to blend organic content and paid ads into one powerful strategy that builds trust and gets results.

We dive into why organic content, like social media posts, behind-the-scenes videos, and client testimonials, is your secret weapon for building credibility and long-term relationships. It’s all about showing up consistently, offering value, and letting people get to know the real you and what your business stands for. 

Of course, organic alone won’t always bring in the leads you want, especially when you’re trying to scale. That’s where paid ads come into play. This episode walks you through using Facebook lead ads the smart way, so you’re not just throwing money at boosted posts and hoping for the best.

You’ll also learn how to make these two strategies work together instead of in silos. For example, using organic content to build familiarity and trust, then using paid ads to retarget those warm leads with a compelling offer, like a free consultation or property assessment. This creates what’s known as funnel synergy, where people are nurtured by your content and guided naturally toward taking the next step.

If you’ve ever felt like your marketing is hit-or-miss, or you’re stuck trying to post on social media and learn ads on your own, this episode will give you clarity. You’ll get a practical, step-by-step look at how to show up online in a way that’s sustainable, strategic, and effective. 

“Visibility, trust, and persistence are the keys to growing your business, and when you show up everywhere, your clients will start to notice, I promise you that”

- Kylie Walker

We explore:

• Comparison of organic content and paid advertising in property management
• Importance of a holistic marketing approach
• Role of organic content in building trust and authority
• Benefits of paid ads for immediate visibility and lead generation
• Synergy between organic content and paid ads in marketing strategies
• Actionable tips for implementing effective marketing strategies
• Importance of consistency in posting organic content
• Use of retargeting ads to engage potential clients
• Strategies for testing and refining marketing efforts
• Services offered for managing social media marketing and lead generation

Connect with Done For You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum