Chris Morrison does not stop. He’s the founder of Phoenix Drinks, All Good Organics and Karma Drinks (makers of Karma Cola). He co-founded the Sustainable Business Network, has been a director of the country’s main organic certifier BioGro, and chairs Organics Aotearoa New Zealand. This year he received an NZOM for services to fair trade and sustainable business and, along with his wife Deb, has four children and various other voluntary projects on the side. Will the real Chris Morrison, please lie down?