In this episode:

Let’s talk about categories! One of the conversations I always seem to have with my clients is around how to properly use categories to organize their blog. Listen along as we discuss the importance of categories, how many you should have, and what to do if you’ve never considered your categories before.

In this episode:

Categories VS Tags

• I'll hash out the difference between a category and a tag, and how to properly utilize both of them

How to organize your categories

• Start with thinking about your niche, make sure you have this nailed down and stick with it! With your niche in mind, you can start to choose which categories make the most sense for your blog. The next step is to look at how your website is organized. Thinking about your user experience can really help you to start to wrap your head around what categories you might need. 

How many categories do you need?

• First look at how many blog posts you have in the first place. Feast Design Co has a guideline of a 1:10 ratio of categories to posts as a guideline. So that means if you have 200 posts, it would be okay to have upwards of 20 categories. Ultimately, it's about drilling down specifics as many levels down as possible, so that it is easier for visitors to find what they are looking for.

Fully fill out your category pages

• It’s a good idea to have an outlook on the number and types of categories you think you will want to fill out eventually. You want your categories to be as filled out as possible and you don't want to have categories with one or two posts unless you plan to be building those posts out in the next few months. 

How to fix old categories

• By taking a step back to analyze and categorize content on your site, you will be able to laser focus on the direction of your blog, and therefore the type of content you need to start creating, to further fill out those categories.

 

Resources mentioned in this episode:

EP 18: Figuring Out Your Niche as a Food Blogger

EP 27: What Should Be On the Homepage of Your Food Blog

EP 30: How to Customize Your Recipe Index

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